How Aurum Brothers turned anonymous traffic into $251K with a 70% open rate, with Rapid 2X and Opensend.
Learn how Sabir Semerkant’s growth team used Opensend Connect to identify 33,298 anonymous visitors, engage them through K laviyo, and generate $251,354 in placed order value, without increasing ad spend.
The challenge
Aurum Brothers, is a family-owned premium men’s bracelet brand handcrafted in Brabant, the Netherlands. Each piece is built around natural gemstones, a higher AOV than fast-fashion accessories, and a story about expressing personal identity through what you wear.
That kind of brand attracts a specific kind of buyer. Someone who reads the product page, browses the meaning behind each stone, comes back a few times, often gifts the piece to someone else, and rarely buys on the first visit. Most of that high-intent traffic was leaving the site without ever giving an email address. The audience was there. The connection was not.
With a lean team and Sabir Semerkant’s growth guidance, Aurum Brothers needed to capture more of that intent without leaning harder on paid acquisition.
The strategy
Rapid 2X, led by founder Sabir Semerkant, brings a strict operator-first lens to ecommerce growth. The 8 - Sprints in the Rapid 2X Protocol is built on using the data a brand already has rather than chasing new acquisition channels. Identity resolution fits that thesis exactly. The visitors are already on the site. They just need to be reachable.
Sabir’s team deployed Opensend Connect on aurumbrothers.com and routed resolved profiles directly into Klaviyo. From there, lifecycle flows tuned to a considered, gift-driven purchase journey did the conversion work. Welcome education on the materials. Browse abandonment that referenced the specific stone or collection. Post-view nurture sequences that respected a long deliberation window rather than blasting discounts on day one.
The result is what Sabir often calls a compounding system. Identity resolution feeds the lifecycle program. The lifecycle program turns intent into orders. Paid acquisition stays the same size while attributed revenue grows.
How Opensend helped
By identifying anonymous visitors and sending them into targeted Klaviyo flows, Opensend helped Aurum Brothers capture high-intent shoppers, drive over $251K in revenue, and increase conversions, all without increasing ad spend.
The results
$251K
Placed order value
33,298
Identities resolved
70.29%
30-day rolling open rate
6.93%
30-day rolling click rate
15,057
Product views from resolved visitors
551
Orders placed
"Aurum Brothers’ growth from $1.5M to $3M in 12 months was not driven by spending more and hoping for the best. It came from building a smarter growth system. Opensend played a critical role in that system by helping us identify high-intent visitors who would otherwise have disappeared, bring them into Klaviyo, and continue the conversation at the right moment. That is the core of Rapid 2X: turn existing demand into compounding revenue. Opensend helped us do exactly that, and the growth has continued well beyond the initial 12-month sprint."
Sabir Semerkant
Creator of Rapid 2X Protocol
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