How EverEden Turned Returning Visitors into $54K in Attributed Revenue with Opensend Reconnect
See why YOCTO used Opensend Reconnect to help EverEden re-engage known shoppers across devices, activate lifecycle flows at scale, and generate $54,079 in attributed order value from 19,565 identified visitors.
The challenge
EverEden is a clean skincare and haircare brand built specifically for kids, tweens, teens, and moms. Their products are dermatologist-tested, non-toxic, and formulated without more than 2,000 questionable ingredients. The brand has a loyal and growing customer base, strong seasonal demand around gifting periods, and a well-developed email program.
But even with that foundation in place, a significant challenge remained.
A large share of return visitors were browsing across multiple devices and browsers without being recognized by existing flows, creating gaps in follow-up for shoppers who had already shown purchase intent
Lifecycle emails were reaching a narrower audience than the actual traffic warranted, leaving revenue on the table during high-intent windows like the holiday gifting season
Without cross-device identity unification, Klaviyo flows could not reliably trigger for customers who switched between a phone, tablet, or desktop between sessions
The team needed a way to expand who entered retention and re-engagement flows without overhauling their existing email infrastructure
YOCTO saw the opportunity: strengthen the identity layer feeding EverEden's Klaviyo program so that more of the right people received the right messages at the right time.
The strategy
YOCTO implemented Opensend Reconnect to close the cross-device identity gap that was limiting EverEden's lifecycle performance.
Here is what that looked like in practice:
Opensend Reconnect was deployed to recognize EverEden's existing customers as they returned to the site on different devices and browsers, unifying fragmented sessions into single, actionable identity records
Identified visitors were synced directly into Klaviyo, expanding the audience pool available to EverEden's flows without requiring any new opt-in mechanics or list-building tactics
YOCTO mapped these reconnected identities into EverEden's browse abandonment, cart recovery, and lifecycle flows, ensuring that shoppers who returned on a new device were no longer invisible to the email program
The approach was timed to capture peak seasonal intent, with the strongest results coming in November 2025 during the holiday gifting window, when placed order value reached approximately $25,000 in a single month
How Opensend helped
Because Opensend Reconnect works within the existing Klaviyo architecture, YOCTO was able to activate this without rebuilding flows or migrating platforms.
The result was a more complete customer journey, where EverEden's best shoppers stopped disappearing between sessions and started receiving the follow-up they had already earned.
The results
$54K
Placed Order Value
19.5K
Resolved Identities
57.8%
Email Open Rate
"In our view, Opensend is a no-brainer if your objective is to grow the number of leads you acquire. Over and over again, we see great results for our clients."
George
CEO at YOCTO
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