How Ravine & Obzia Generated $100K in 30 Days with Opensend Connect + Reconnect
Obzia deployed Opensend Connect and Reconnect for tactical hearing protection brand Ravine, identifying 38,136 anonymous visitors, re-engaging returning shoppers across devices, and driving over $100K in placed order value in a single month.
The challenge
Ravine was driving strong traffic to their site, but most visitors left without converting or submitting their email. Anonymous shoppers, including returning buyers browsing on a new device, were invisible to Klaviyo, breaking the customer journey before it could start.
Lifecycle flows were reaching a fraction of the actual audience, and Ravine had no way to follow up with high-intent visitors who never filled out a form. They needed more of the right people in their email program without rebuilding what was already working.
The strategy
Obzia implemented Opensend Connect to identify anonymous first-time visitors and sync them directly into Klaviyo, no new opt-in mechanics required. Reconnect layered on top to recognize returning customers across devices, closing the gap for shoppers who had already shown intent.
Obzia then continuously optimized flows to ensure each Opensend-identified segment received the right message at the right time, from welcome sequences to cart recovery. Setup took under 30 minutes and required no changes to existing infrastructure.
44.71% Open rate
6.31% Click through rate
How Opensend helped
Opensend helped Ravine unlock the value of its existing traffic by identifying anonymous visitors and reconnecting returning shoppers across devices. Integrated directly with Klaviyo, Opensend enabled Obzia to deliver personalized lifecycle campaigns that generated over $100K in revenue and high ROI, all without increasing acquisition spend or changing Ravine's existing infrastructure.
The results
30 Days
38,136
Identities resolved with Connect
$85,941
Placed order value
10x ROI
with Connect
5,236
Visitors detected with Reconnect
$14,085
Flow-attributed revenue
28x ROI
with Reconnect
Ravine's best shoppers stopped disappearing, and Obzia turned existing traffic into a high-performing, incremental revenue channel.
"I wasn't sure what to expect. I was worried about email quality and what it might do to our sender reputation. We went live in about 30 minutes and within days I could see the open rates, clicks, and low spam rates. It became clear pretty fast that this was the right call."
Chris Murphy
Founder, Ravine
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