Half your conversions never reach your ad platforms. iOS blocks the pixel, ad blockers strip the data, and sessions break across devices. Ignite captures events server-side, so Meta and Google see the full picture.
Most tracking stops at the browser. Ignite goes deeper, capturing conversions server-side, connecting them to real customers, and sending that data to your platforms in the format they need to optimize.
Capture
Conversion events collected server-side, across browsers, devices, and sessions. Ad blockers and browser restrictions don't apply.
Enrich
Each event is matched against Opensend's identity network, millions of verified profiles. Where your pixel sees an anonymous visitor, Ignite sees a real customer with a real email.
Activate
Enriched events are automatically formatted to each platform's exact schema: ViewContent for Meta, view_item for Google, delivered via native APIs. No custom code, no maintenance.
When ad platforms receive complete, identity-resolved conversion data, their algorithms find your best customers faster: lower CAC, stronger lookalikes, better performance across campaigns.
Match Rate Comparison
Identity resolution connects conversion events to real, verified customers, not anonymous signals. Platforms get the quality data they need to optimize.
Recover the conversions browsers were dropping. Missed events are signals your platforms couldn't learn from, and sales you weren't getting credit for.
Stronger signals mean smarter bidding. When platforms stop optimizing on noise, they stop wasting your budget, and your cost per acquisition drops.
“We immediately saw stronger event capture, a 22% lift in ROAS and a 15% drop in CAC on Meta. This partnership has completely changed the way we approach paid social.”
“Fueled provides a level of support tailored to our brand, our tech stack, our setup, and our events that has been amazing. Every single KPI that we can measure that's associated with tracking is up across the board… I feel like we have a tracking expert sitting in our office.”
“With Fueled, all of our advertising and marketing pixel concerns vanished… Fueled keeps us on the cutting edge of possibility… turning tracking into our competitive advantage.”
“Fueled's Meta CAPI integration has delivered some of the strongest performance we've seen… combined with Opensend… set to change the game.”
“Fueled has given our customers world-class pixel tracking with the highest possible match rates… restoring signal strength to pre-iOS 14 levels.”
“Fueled is genuinely changing the conversation around programmatic advertising… unlocking performance in ways the industry simply hasn't seen before.”
“We've partnered with Fueled on 20+ Shopify Hydrogen launches… combining Fueled's expertise with Opensend's identity resolution capabilities.”
Add Ignite to your Shopify store and your ad accounts are live in minutes.
Add Ignite to your Shopify store. Your ad accounts connect automatically: Meta, Google, Klaviyo, all of them.
Add-to-cart, checkout, and purchase events get captured and matched to a real person before they're sent. No signals lost.
Clean signals flow to your platforms and your ad platforms finally have what they need to find more buyers like Sarah.
You probably have some questions — we have answers
Got more questions? Contact us or read our FAQ here.
Ready to see it in action?
We'll show you your current match rate and how much ad spend is going to waste on incomplete data.
