Case Studies

How Big Berkey water filters generated over 20× ROI with the help of Opensend & One10Media

With One10Media and Opensend, Big Berkey captured over 52K new subscribers, drove $250K in revenue, and recovered another $100K through Reconnect, all in their first year.

The challenge

Every day, thousands of high-intent visitors landed on Big Berkey’s site, but many left without a trace: no email, no checkout, no retargeting opportunity.

Their growth was limited by the same wall many DTC brands hit: lack of identifiable contacts to market to.

The strategy

Instead of reinventing the wheel, the team focused on scaling what already worked, only faster:

Opensend was configured to capture engaged visitors, not casual browsers.

One10Media provided strategy and implementation to ensure Opensend was deployed for maximum ROI, not just installed and left to run.

A custom welcome flow introduced Opensend-identified users and funneled them into the existing customer journey.

Opensend contacts were fed into abandoned checkout flows and campaigns for additional monetization.

How Opensend helped

Opensend’s identity resolution captured intent in real time, feeding contacts into Klaviyo where One10Media managed messaging and flows. Reconnect extended this impact further by tracking returning customers across devices and sessions, adding incremental revenue without extra ad spend.

The results (12 months)

52,000+

new subscribers identified

5.67%

average click rate

$250K

in placed order revenue

$100K

in revenue recovered via Reconnect

20.2x ROI

over the first year

52,000+

new subscribers identified

5.67%

average click rate

$250K

in placed order revenue

$100K

in revenue recovered via Reconnect

20.2x ROI

over the first year

Why this worked

Big Berkey Water Filters didn’t need a multi-channel overhaul. With Opensend providing the identification technology and One10Media pairing it with the right strategy, timing, and flows, the brand turned previously unreachable traffic into revenue at scale. No massive changes, just smart amplification.

“I love that our client list growth has increased more than 6% year-over-year since starting with Opensend. It’s rare to see a tool deliver results this consistently.”

Katie

Email Team Lead at One10Media

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Want results like these?

If you’re spending budget to drive traffic but not capturing every possible customer, you’re leaving money on the table.

Trusted by 1000+ brands

“We had a ton of traffic hitting the site, but we were struggling to engage with most of these visitors. We partnered with Opensend...”

21.8K

New revenue

5X ROI

Based on test vs. control group

391K

New subscribers added in one month

65%

Email open rate, nearly 18% higher

Andrew Winter

Director of AI at True Classic

“We have been very impressed with Opensend’s performance, generating over $85K in placed orders in just 30 days. To confirm...”

73,737

Identities resolved in 30 days

55.49%

Unique open rate

24.53%

Unique click through rate

12X ROI

Average return on investment

Adam Hutton

Senior Manager, Digital Growth, Benchmade

“The leads we’ve gained with Opensend are of much higher quality than those from other platforms, resulting in better engagement and more orders....."

93,000

Resolved identities

$355k

Revenue generated

64%

Unique open rate

19X ROI

Average return on investment

Kurt Oriol

Founder, Campo Grande

“We took advantage of Opensend's free trial period and immediately began seeing results, The ability to engage customers who are already interacting....."

55,211

Resolved identities in 30 days

8.86%

Unique click through rate

23.8X ROI

Overall return on investment

John Hylandaria

Director of E-commerce, Melinda Maria

“When I started at Jordan Craig, Opensend was one of the first vendors I contacted. At my previous company, they were a key part of the company's....."

35%

Higher click rate
than Retention.com

4.3X

Higher revenue per lead than Retention.com

29,268

Leads identified in 14 days

Rob Varon

Director of Marketing, Jordan Craig

“Opensend has transformed our marketing efforts at Auri Nutrition, delivering a high ROI within 45 days and generating additional sales quickly. The....."

96,988

Resolved identities

4.1X ROI

Average return on investment

45%

Unique open rate

$106,286

Revenue generated

Evan Johansen

Partner, Auri Nutrition

“We tried other platforms similar to Opensend, but nothing compared to what Opensend had done for our business. Within the first 30 days of using.....”

37,621

Resolved identities in
30 days

48X ROI

Overall return on investment

$114,921

New revenue
generated in 30 days

60.78%

Average open rate

Steve Morales

Head of Growth,Kut from the Kloth

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How Big Berkey water filters generated over 20× ROI with the help of Opensend & One10Media

The challenge

The strategy

How Opensend helped

The results (12 months)

52,000+

5.67%

$250K

$100K

20.2x ROI

52,000+

5.67%

$250K

$100K

20.2x ROI

Why this worked

Want results like these?

Trusted by 1000+ brands

21.8K

5X ROI

391K

65%

Andrew Winter

73,737

55.49%

24.53%

12X ROI

Adam Hutton

93,000

$355k

64%

19X ROI

Kurt Oriol

55,211

8.86%

23.8X ROI

John Hylandaria

35%

4.3X

29,268

Rob Varon

96,988

4.1X ROI

45%

$106,286

Evan Johansen

37,621

48X ROI

$114,921

60.78%

Steve Morales

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Company

Documentation

Partner

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