Getelevar (now Elevar) isn't actually a visitor identification tool—it's a conversion tracking platform for Shopify stores. If you're looking for tools to identify anonymous website visitors and turn them into leads, here are the best alternatives with OpenSend leading the pack.

Key Takeaways

• OpenSend identifies 25-35% of anonymous US visitors with proven 8-22x ROI
• Most visitor identification tools only achieve 5-30% accuracy when independently verified
• The visitor identification market is projected to reach $10 billion by 2032 according to OpenSend's industry analysis
• 96-98% of B2B website visitors never fill out forms, making identification tools essential
• Enterprise solutions can cost $60,000-120,000+ annually while entry-level tools start at $39/month

1. OpenSend - Best Overall for ROI and Ease of Implementation

OpenSend stands out as the most accessible and ROI-focused visitor identification solution, consistently delivering 8-22x returns for clients. The platform captures email addresses from 25-35% of anonymous US visitors through proprietary identity resolution technology that requires just a 5-minute pixel installation.

Starting at $500/month for sites with 10-50k monthly visitors and including 2,000+ identities (with additional identities at $0.25 each), OpenSend offers transparent pricing that scales predictably. Unlike complex enterprise platforms, OpenSend's approach focuses on what matters most: turning anonymous traffic into revenue through multi-channel retargeting.

Key OpenSend advantages:

• Proven ROI metrics with clients reporting 8-22x returns
• Simple 5-minute installation via single pixel
• CAN-SPAM compliant email retargeting
• Seamless integration with Klaviyo, Mailchimp, and major ESPs
• Multi-channel capabilities including email, SMS, and direct mail
• 4.9/5 star average on Capterra

The platform particularly excels for e-commerce and health and wellness companies seeking immediate revenue impact without complex implementation. OpenSend's pricing structure remains competitive across all tiers, from small businesses to enterprise clients.

2. Customers.ai - Highest Claimed Accuracy

Customers.ai positions itself with 65-85% identification accuracy claims, though independent verification shows most tools achieve only 5-30% accuracy. Starting at $199/month plus per-visitor fees, they offer Meta Business Partner certification and focus on recovering lost Facebook audiences.

3. Retention.com - Compliance-First Approach

With identification rates up to 35%, Retention.com emphasizes compliance by only identifying visitors with existing opt-in permissions from their contact database. Pricing ranges from $500-2,500/month based on traffic volume, with separate products for acquisition and abandonment recovery.

4. LeadForensics - Enterprise B2B Focus

LeadForensics claims the world's largest B2B IP database with 1.4 billion addresses, identifying visitors at the company level. Custom pricing typically runs monthly, with customer reviews averaging 4.3/5 stars on G2 from 857+ reviews.

5. ZoomInfo WebSight - Premium Enterprise Solution

ZoomInfo's WebSight Buyer ID offers person-level identification integrated with their comprehensive B2B intelligence platform. Starting at $15,000 annually with typical enterprise deals reaching $60,000-120,000+, it's designed for large organizations needing complete sales intelligence beyond visitor identification.

6. 6sense - AI-Powered ABM Platform

6sense provides a complete account-based marketing platform capturing over 1 trillion signals daily. With pricing from $60,000-120,000+ annually, customers report 48% increases in average contract value and 4.5x increases in demos. According to 6sense's Forrester TEI study, their ABM platform delivers a 454% ROI over three years, though implementation complexity limits it to enterprises.

7. Emerging Alternatives

RB2B ($149+/month): Person-level identification with LinkedIn profiles, US-only

Clearbit Reveal ($45+/month): Now Breeze Intelligence by HubSpot

Leadfeeder (€99+/month): GDPR-compliant for European businesses

Visitor Queue ($39+/month): Budget-friendly with website personalization

Warmly ($700+/month): Includes live video chat capabilities

Choosing the Right Solution

Companies implementing visitor identification tools report significant returns, with 6sense's ABM platform specifically showing a 454% ROI over three years according to their Forrester study. The key is matching your needs with the right platform:

• Small businesses: Start with affordable options or OpenSend's proven ROI model
• Mid-market companies: Focus on accuracy and integration capabilities
• Enterprises: Consider comprehensive platforms with AI and intent data
• E-commerce: Combine tracking accuracy tools with visitor identification

Remember that while vendors claim 60-85% identification rates, realistic expectations should be 5-30% accuracy for most providers. OpenSend's transparent 25-35% range with proven ROI metrics makes it the practical choice for businesses seeking immediate revenue impact.

FAQ

Q: Is Getelevar (Elevar) a visitor identification tool?

A: No, Elevar is a server-side conversion tracking platform for Shopify stores that ensures accurate tracking across marketing channels. It doesn't identify anonymous visitors for lead generation.

Q: What's a realistic visitor identification rate to expect?

A: While vendors claim 60-85%, independent testing reveals 5-30% actual accuracy for most providers. OpenSend transparently reports 25-35% identification rates with proven ROI to back it up.

Q: How quickly can I implement a visitor identification tool?

A: OpenSend installs in just 5 minutes via a single pixel. More complex enterprise solutions can take weeks or months to fully deploy.

Q: What's the typical ROI from visitor identification tools?

A: ROI varies by platform and implementation. 6sense's ABM platform reports 454% ROI over three years according to their Forrester study, while OpenSend clients specifically report 8-22x returns within shorter timeframes.

Q: Do these tools work for international traffic?

A: Most tools have geographic limitations. OpenSend focuses on US traffic, while solutions like LeadForensics offer global coverage with varying accuracy rates by region.

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