Marketing automation has become a cornerstone of modern growth strategies for good reason. It allows brands to engage customers at scale, deliver personalized experiences, and drive consistent revenue without overwhelming their teams.
Whether it’s automated email flows, real-time SMS campaigns, or behavior-based retargeting, automation turns manual effort into predictable performance. But not all automation delivers results.
The most impactful campaigns are powered by clean data, smart timing, and tools that identify real intent, not just empty clicks. When done right, automation saves time and drives measurable revenue.
In this article, we’ll break down real marketing automation examples from brands using Opensend to convert leads, recover carts, and boost customer lifetime value.
You’ll also learn how to apply the same principles in your own business and how Opensend’s automation engine can help turn unknown visitors into high-value, engaged customers.
Marketing automation is the use of software to streamline, personalize, and measure marketing tasks and workflows to increase operational efficiency and grow revenue. It allows brands to engage with leads and customers at the right time, with the right message, through the right channel, without having to manually execute each interaction.
What makes automation powerful is its ability to scale. Instead of sending one-off emails or manually responding to customer behavior, brands can set up rules, triggers, and flows that respond instantly when a user takes an action (or fails to).
For example, if someone visits a pricing page but doesn’t convert, automation can trigger a reminder email, a targeted ad, or even a personalized SMS within minutes.
At its best, marketing automation doesn’t just replace human effort but enhances it. It helps marketing and sales teams focus on strategy and creativity while letting the system handle repetitive, time-sensitive tasks. And with the right data feeding it, automation becomes a revenue engine in addition to a time-saver.
While marketing automation can boost efficiency, its true value lies in its ability to generate revenue. Opensend customers across industries are seeing this firsthand, transforming unknown traffic into high-value, engaged customers through real-time identity resolution and automated follow-ups.
Here are five standout examples:
Benchmade needed a better way to capture and convert visitors without relying solely on manual outreach.
With Opensend, they automated behavioral triggers to reach shoppers in real time, resulting in:
By using Opensend to personalize communication across email and ads, Joyfolie built smarter follow-up flows that converted more efficiently.
In just weeks, they saw:
SUN HOME SAUNA turned unknown website traffic into $2M in revenue by automating their engagement with high-intent visitors.
Their Opensend-powered campaigns delivered:
This fashion brand used Opensend to automate outreach based on user behavior, dramatically increasing conversions.
The results:
iRESTORE adopted Opensend to scale targeted messaging while saving time.
By automating re-engagement and cart recovery flows, they saw:
These examples prove that automation can be incredibly effective when paired with behavioral data and real-time identity resolution.
Looking across these Opensend-powered campaigns, a few clear themes emerge. These brands didn’t just plug in automation for convenience — they used it strategically to maximize revenue and retention.
Here are the key takeaways that you can apply to your own marketing strategy:
Each success story featured automation that responded to individual user behavior, not generic drip campaigns. Whether it was a product view, cart abandonment, or returning visit, the follow-up was relevant and timely. This kind of personalization is what turns automation from background noise into conversion fuel.
Speed plays a critical role. The ability to follow up within minutes of a key behavior dramatically increases response rates. With Opensend, brands were able to respond instantly, before interest faded.
All the results were built on Opensend’s core strength: identifying unknown website visitors and resolving them into usable contact records. This gave brands more opportunities to engage and recover revenue that would otherwise be lost.
Successful campaigns weren’t limited to one channel. The best results came from automated flows across email, SMS, and ads, creating a cohesive experience that followed the customer naturally, wherever they went.
What all these brands have in common is a combination of rich behavioral data and the tools to act on it automatically. That’s what creates the kind of ROI you see here, from 12X to 140X returns.
You don’t need a massive team or budget to start using marketing automation effectively, but you do need a clear plan.
Whether you’re just getting started or looking to upgrade your current setup, here’s how to implement automation that actually drives revenue:
Start by mapping out your customer journey. Where are the high-impact touchpoints — such as product page visits, cart abandonment, or email signups — where automation could guide a prospect toward conversion? Focus first on moments with strong intent or frequent drop-off.
Look for platforms that combine identity resolution, behavioral tracking, and cross-channel automation. Avoid tools that operate in silos — your email tool, ad platform, and CRM should all speak the same language.
Use automation to respond to behavior in real time. Examples:
Don’t expect to get everything right immediately. Test different triggers, timing, and messages. Use performance data to refine your workflows for better results.
Track open rates, click-through rates, conversion rates, and most importantly, revenue generated. These will show you which flows are working and where to optimize. Implementing automation isn’t meant to replace manual effort but multiply your impact.
Opensend stands out by making powerful automation not only possible but practical, even for lean teams that don’t have a full marketing operations department. What makes it so effective is the platform’s ability to combine real-time identity resolution, behavioral tracking, and multichannel automation in one cohesive system.
Most automation tools rely on customers identifying themselves first — filling out a form, subscribing to an email list, or making a purchase. Opensend flips that on its head by resolving unknown website visitors and connecting them to real customer profiles automatically. This gives you a head start, allowing you to engage high-intent users long before they officially convert.
Once a visitor is identified, Opensend monitors their behavior across devices and channels, triggering personalized outreach when it matters most. Whether someone views your pricing page, returns after a few days of inactivity, or abandons checkout, Opensend can automatically launch the right message through email, SMS, ads, or even direct mail, all without manual intervention.
The platform’s automation capabilities are deeply tied to real customer behavior, which means campaigns are timely, relevant, and conversion-focused. And with built-in analytics, you can measure performance at every step, from open rate to ROI.
For brands that want to scale marketing while increasing impact, Opensend offers a practical, proven path forward. In the final section, we’ll wrap up with a quick recap and next steps for getting started.
Marketing automation is a revenue driver. When powered by real-time data and personalized engagement, automation helps brands convert more leads, recover lost sales, and build stronger customer relationships at scale.
As the Opensend success stories show, the right strategy and tools can lead to massive returns, from 12X to over 100X ROI. The key is combining identity resolution with smart triggers and seamless multichannel delivery. That’s where Opensend excels. It helps brands automatically reach the right people at the right time with the right message.
If your current automation tools feel disconnected, limited, or underperforming, it might be time for a better approach. Ready to see how automation can drive serious growth for your business?
Start your free trial or book a demo with Opensend and discover what’s possible when automation is powered by real insight.
Sources:
Marketing Automation History and Timeline Through The Years | The CMO
15 Essential Metrics for Marketing Automation Success | Insightly
10 Marketing Automation Workflow Examples to Send Tailored Campaigns | Retainful
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