Modern customers don’t think in channels — they think in experiences. Whether they discover your brand on Instagram, browse products on mobile, get a follow-up email on desktop, or see an ad on YouTube, they expect a seamless, connected journey from start to finish. That’s where omnichannel marketing comes in.
Omnichannel marketing is more than just being present on multiple platforms. It’s about delivering a unified experience across every touchpoint, integrating your messaging, timing, and customer data so that each interaction feels like part of a cohesive conversation, not a disconnected push.
The payoff? Higher customer engagement, better retention, increased lifetime value, and a stronger brand relationship. In this article, we’ll share five real-world examples of brands using omnichannel strategies powered by Opensend to drive revenue and results and break down five practical tips to help you build your own high-performing omnichannel system.
Whether you’re just getting started or refining a mature strategy, these insights will help you connect with customers more meaningfully, across every channel that matters. Let’s dive in.
Omnichannel marketing is the practice of creating a seamless and integrated customer experience across all the channels your audience uses, including email, SMS, ads, social media, your website, and even physical stores. The goal is to treat each touchpoint as part of one connected journey rather than isolated interactions.
This is different from multichannel marketing, where a brand may appear on multiple platforms but doesn’t necessarily coordinate the experience across them. In a multichannel setup, a customer might get an email offer that doesn’t match the ad they saw earlier or get retargeted for a product they already purchased. The result? Frustration and lost trust.
In contrast, omnichannel marketing ensures that messaging, offers, and timing are aligned. If a customer browses a product on mobile, they might get a follow-up email on desktop and a personalized SMS the next day acknowledging their behavior and building on the same narrative.
Why does this matter? Because customers now expect it. They move fluidly between channels, and they notice when your brand doesn’t. An effective omnichannel strategy increases conversion rates, improves retention, and builds loyalty through personalized, timely, and relevant communication at every step of the journey.
While the concept of omnichannel marketing sounds great in theory, the real value comes when brands execute it successfully and see measurable results. Below are five examples of Opensend customers who built coordinated, cross-channel campaigns and drove serious revenue growth by engaging customers at the right time in the right place.
Lane 201 used Opensend to identify unknown shoppers and retarget them across both email and ads. With 44,891 identities resolved in just 60 days, their campaign generated over $28,000 in added revenue.
Personalized messaging helped re-engage visitors who had dropped off, and the results spoke for themselves:
By delivering consistent messages across platforms, Lane 201 turned lost traffic into high-value conversions.
Huron faced the challenge of fragmented user sessions across mobile and desktop. Opensend’s identity resolution enabled them to recognize repeat visitors and continue conversations across devices.
The brand used email, SMS, and web retargeting in sync, leading to:
Huron’s omnichannel success came from aligning their outreach with real-time browsing behavior.
SoundSkins, a retail brand, implemented Opensend to unify messaging across email, ads, and SMS.
The results were immediate:
By keeping messaging consistent regardless of the channel, SoundSkins reinforced brand trust and increased sales.
Cart abandonment is a challenge for every e-commerce brand. Blackwell’s Wines & Spirits used Opensend to identify and follow up with shoppers who abandoned their carts.
Personalized messages were sent via email and other touchpoints, resulting in:
This approach helped recover lost revenue by reminding users of what they left behind and making it easy to come back.
Meble turned unknown traffic into high-value customers using Opensend. Over a 90-day period, they collected over 16,000 emails and generated nearly $68,000 in revenue.
Their success was driven by smart use of behavior-based messaging across email, SMS, and ads:
By personalizing outreach at scale, Meble turned browsers into loyal buyers.
These examples show that omnichannel marketing can be a revenue-driving engine when paired with real-time identity and behavior tracking.
You can’t create a seamless customer experience if you don’t have a complete picture of who your customer is. That’s why the foundation of any successful omnichannel strategy is a single customer view — a unified profile that brings together data from all your touchpoints, platforms, and devices.
Without it, your marketing efforts become fragmented. A customer might receive a cart reminder on email while being retargeted with a generic ad for a different product. Or worse, they might get treated like a new visitor every time they return, regardless of their purchase history or engagement.
To build a single customer view, you need to consolidate information like:
Opensend automatically resolves unknown and known identities across sessions, devices, and browsers, creating a real-time, unified profile for each visitor. That means you’re no longer relying solely on form fills or cookies to understand your customer. With Opensend, your messages can be timely, relevant, and consistent, from first visit to final sale.
If omnichannel marketing is about creating seamless experiences, mapping the customer journey is how you make that possible. Understanding where, when, and how customers interact with your brand allows you to deliver the right message at the right time, no matter the channel.
Customer journey mapping involves identifying every major stage a customer moves through, from first awareness to final purchase (and beyond). At each stage, different touchpoints — like email, SMS, website visits, or ad impressions — play a role in moving the customer closer to conversion.
Here’s how to start:
When you map these interactions, you can coordinate your channels to guide the user through a cohesive experience, not a disconnected one.
Opensend tracks user behavior in real time and maps it back to customer profiles, helping you identify journey stages automatically. Whether someone’s visiting a product page for the third time or abandoning checkout, Opensend enables triggered outreach via the best-fit channel without delay.
Omnichannel marketing is about making sure multiple channels work together in a coordinated way. That means timing your messages strategically and keeping your offers, tone, and branding consistent across every interaction.
When your email says one thing, your ads say another, and your SMS campaign is out of sync, the result is confusion. But when your channels echo each other with aligned messaging — timed to match where the customer is in their journey — your brand feels trustworthy, cohesive, and easy to buy from.
Here’s how to do it:
Opensend uses behavior-based triggers to time outreach across channels, ensuring you never miss the moment a customer is most likely to engage. A customer who views your pricing page on mobile might get a personalized follow-up email, followed by a retargeted ad on desktop, all automatically and aligned.
Omnichannel marketing is a proven strategy for creating better customer experiences and driving real business growth. When your messaging is unified, your timing is intentional, and your channels are working together, you’re building trust and long-term loyalty.
The brands that win today are the ones that meet customers where they are, with personalized, timely outreach that feels relevant no matter the platform. Whether through email, SMS, ads, or on-site experiences, a seamless journey leads to more conversions, higher retention, and stronger brand equity.
With real-time identity resolution, cross-device tracking, and automated engagement across all major channels, Opensend gives you the tools to unify your marketing and convert more customers faster.
Ready to simplify your omnichannel strategy and see results? Start your free trial or book a demo with Opensend today.
Sources:
Must Know Omnichannel Statistics For Marketers (2025) | Uniform Market
What is omnichannel? A CX guide for 2025 | Zendesk
Cross-Channel Marketing In 2024: Five Insights And Recommendations | Forbes
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