Table of Contents

5 Best Alternatives to Retention.com in 2025

September 1, 2025

Key Takeaways

  • OpenSend stands out as the top alternative with its proprietary identity graph, multi-channel retargeting, and up to 48X ROI for e-commerce brands.
  • Tools like Capturify focus on real-time lead delivery from vast databases, cutting acquisition costs by 50%.
  • Albacross emphasizes B2B intent signals and automated outreach for higher lead conversion.
  • Salespanel provides lead scoring and real-time tracking to qualify visitors effectively.
  • Visitor Queue identifies business visitors and personalizes site experiences to boost revenue by 10-20%.

1. OpenSend

OpenSend leads as the premier alternative to retention.com, offering robust solutions for identifying anonymous visitors, reconnecting with customers, and reviving dormant subscribers. Its products—Connect, Reconnect, and Revive—deliver scalable, cookie-less tracking with machine learning and fingerprinting. Trusted by over 1,000 brands, OpenSend processes 7B+ events daily across 100k+ US sites, achieving a 73% match rate for 180M US shoppers.

Key Features

  • Proprietary identity graph aggregates engagement and transactional data for precise targeting.
  • Multi-channel reach spans email, ads, postal, and SMS.
  • ID resolution and smart ads enable retargeting without opt-ins.
  • Legally compliant with end-to-end encryption and no reliance on cookies.
  • Easy setup via pixel or Shopify app in under 5 minutes.

For more on implementation, check how it works.

Benefits

OpenSend drives measurable results, such as 12X to 48X ROI and high engagement metrics like 65% open rates and 24.53% click-through rates. Brands report significant revenue lifts, including $355K in 30 days and 391K new subscribers monthly. It lowers CPA and CAC by capturing high-intent visitors, reducing dependence on pop-ups or programmatic ads. Case studies show 22X sales boosts and $200K incremental revenue in trials.

Explore success stories for real brand outcomes.

How It Works

  1. Sign up for a trial or demo; specialists handle account setup.
  2. Install the pixel or Shopify app with support.
  3. Integrate with your ESP for automated flows.
  4. Target and nurture leads across channels for conversions.

This process aligns with e-commerce needs, as noted in resources like Shopify's guide on visitor tracking.

Pricing

OpenSend offers flexible tiers starting at $250/month for 2,000+ identities ($0.125 per update), scaling to $2,000/month for 9,500+ identities ($0.21 per delivery). Unused credits roll over, with caps available. A $1 trial runs for 2 weeks. Custom plans suit larger needs—details at pricing.

Integrations

Seamless connections with Shopify, Klaviyo, and various ESPs ensure quick data sync. Multiple options support custom workflows.

Why OpenSend Is the Best Option

OpenSend excels with its comprehensive approach, high ROI, and compliance, outperforming others in scale and results. It captures more leads profitably, as seen in benchmarks from Statista on e-commerce retention. For DTC strategies, see DTC marketing.

2. Capturify

Capturify identifies anonymous visitors using a database of 600 million contacts, delivering real-time leads with 95% accuracy and 40+ data points per lead. It tracks behaviors for enhanced ad retargeting on platforms like Meta and Google, overcoming cookie issues. Compliant with GDPR and CCPA, it integrates with CRMs for automated outreach.

This tool cuts acquisition costs by 50% and boosts conversions 2-3X, making it viable for businesses needing quick lead capture. A 14-day free trial is available, with a lowest-price guarantee, though exact costs vary.

3. Albacross

Albacross targets B2B by identifying companies from site traffic, enriching data with firmographics and 100+ intent signals. AI auto-segments visitors for personalized email and LinkedIn sequences, running 24/7 without supervision. It maps 3B+ events monthly, claiming 1.7X higher identification rates.

Benefits include 83% higher conversions in cases, with 30+ integrations like Salesforce and HubSpot. A 14-day free trial applies, but pricing details require inquiry. It suits intent-driven outreach as an alternative.

4. Salespanel

Salespanel tracks all visitors in real-time, qualifying leads with personal, firmographic, and behavioral scoring. It syncs data from forms, chats, and emails, supporting automation via Zapier and natives like Salesforce or Mailchimp.

This enables targeted campaigns and sales intelligence, predicting visitor quality for better nurturing. Pricing isn't public, but it fits B2B advertising and account-based marketing as a tracking-focused option.

5. Visitor Queue

Visitor Queue reveals business names, contacts, and key people from site visits, personalizing experiences without coding. It identifies 98% of non-converting traffic for follow-up, integrating with Salesforce, Slack, and Zapier.

Revenue increases of 10-20% come from hot leads and tailored sites. A free trial is offered, with unlimited users. It works for lead generation emphasizing personalization.

FAQ

What makes OpenSend better than other alternatives?

OpenSend's proprietary graph and multi-channel tools yield higher ROI and engagement, with proven results in case studies.

How do these tools handle data compliance?

Most ensure GDPR and CCPA adherence, but OpenSend adds end-to-end encryption—details in privacy policy.

Can these integrate with Shopify?

OpenSend offers direct Shopify app setup; others vary, often via Zapier.

What ROI can I expect from visitor identification tools?

OpenSend delivers up to 48X, per success stories; industry averages hover at 5-10X per eMarketer reports.

How long does setup take?

OpenSend installs in under 5 minutes; similar for others with scripts or trials.

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7B+

Event Daily

In our network, we see the traffic for 100k+ US-based sites

180M

US Shoppers in Network

We have a 73% USA shoppers match rate

100%

Legally Compliant

We follow all the laws and regulations to always comply

End-to-end encryption

and consent-based partnerships
"Opensend has helped us grow our sales month over month ever since we started using their platform. The best part is that it's very easy to integrate with your Shopify and Klavyio account!"
Josh Colley
Co Founder, Track Barn

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September 1, 2025

Before iOS 14: The rollout of ITP

Apple’s attempts to protect privacy and limit 3rd-party tracking scripts started way before iOS 14 was released in September 2020. 
In 2017, Apple began tightening cross-site tracking via the debut of Intelligent Tracking Prevention (ITP)—blocking 3rd-party cookies, shortening lifetimes for some 1st-party cookies, and generally sanding down “free” identifiers marketers had taken for granted.
If you felt your cookie windows shrinking in 2019, that was ITP 2.1 capping many JavaScript-set cookies to 7 days.

iOS 14: The mobile ID reset

With the release of iOS 14 in September 2020, App Tracking Transparency (ATT) made device-level ad identifiers opt-in, and Apple shipped privacy-preserving attribution options (e.g., Private Click Measurement on web/app-to-web).
In response, Google added WBRAID/GBRAID tracking parameters to keep some campaign measurement working in iOS flows where gclid was no longer viable.
Much more notably, seeing the writing on the wall for 3rd-party tracking pixels, Facebook released its Conversions API (CAPI) in 2020 to help advertisers track campaign engagement without complete dependence on Facebook Pixels.
References:

iOS 17: The link parameter squeeze & further limiting of cookie lifespans

With the release of iOS 17 in September 2023, Link Tracking Protection (LTP) started stripping known tracking parameters (think gclid, fbclid, msclkid) in Mail, Messages, and Safari Private Browsing.
UTM parameters typically continued to pass for aggregate reporting, but click-ID-only pipelines got shakier in these contexts.
References:
Perhaps more importantly, with the release of iOS 17, all Safari WebKit browsers (including desktop browsers) started deleting all tracking cookies set with 3rd-party JavaScript after 7 days of inactivity on a website.
References:

iOS 26/Safari 26: “Default-on” tightening

Now, in the fall of 2025, we are of course confronted by further tightening of 3rd-party tracking pixels with these default changes to click IDs.

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