With 97-98% of website visitors remaining anonymous, identifying and converting these unknown visitors is critical for revenue growth. While Retention.com serves ecommerce brands well, many businesses need alternatives that offer better ROI, transparent pricing, or broader market applicability. This guide reviews the top 9 alternatives, helping you choose the best visitor identification solution for your needs.

Key Takeaways

• OpenSend leads with proven ROI: Documented returns from 4X to 140X, significantly outperforming Retention.com's 3-6X average
• Market variety suits different needs: Solutions range from $39/month for SMBs to $15,000+ annually for enterprises
• Identification rates vary widely: Most platforms achieve 25-35% match rates, with enterprise solutions reaching higher
• Compliance matters more than ever: Eight US states now have data protection laws, with four more effective January 2025
• Integration depth drives success: Native integrations with your existing tech stack determine implementation speed and effectiveness

1. OpenSend - Best Overall Alternative

OpenSend emerges as the premier Retention.com alternative, earning the 2025 TrustRadius Buyer's Choice Award while delivering exceptional ROI for both B2C and B2B companies. Unlike Retention.com's ecommerce-only focus, OpenSend serves diverse markets with superior technology and transparent pricing.

Technology That Delivers Results

OpenSend identifies 25-35% of anonymous visitors using a proprietary identity graph covering 200+ million U.S. consumer profiles. The platform processes 1.2 billion daily events from 100,000+ US-based sites, ensuring data quality through advanced bot filtering and real-time session tracking. This technology foundation enables features that Retention.com lacks, including cross-device tracking, real-time notifications, and built-in lead scoring with quality controls.

Proven ROI That Speaks Volumes

OpenSend's customer success stories dramatically outperform industry standards:

• Kut from the Kloth: $114,921 in revenue with 48X ROI in 30 days
• SUN HOME SAUNA: $2M generated with 140X ROI
• iRESTORE: Switched from Retention.com, achieving $98,000+ revenue with 111X ROI in their first month
• Benchmade: Validated 12X ROI through scientific A/B testing

These results, combined with typical open rates of 50-65% and click rates of 7-25%, demonstrate performance metrics that far exceed Retention.com's reported 3-6X average ROI. View more success stories to see industry-specific results.

Transparent, Accessible Pricing

OpenSend offers clear pricing: $1 trial for two weeks, then $500/month with 2,000+ identities included, plus Smart Ads. This transparent structure contrasts sharply with Retention.com's pricing starts at $500 per month and includes hidden overages. OpenSend provides rollover credits, flexible month-to-month arrangements, and no long-term contracts, making it accessible for businesses of all sizes.

Deep Platform Integrations

As the first and only identity resolution provider in Klaviyo's App Marketplace supporting third-party data, OpenSend offers deeper integrations than Retention.com. The platform seamlessly connects with Klaviyo, Iterable, Braze, Shopify Plus, HubSpot, Meta, Google Ads, and offers custom API/SDK options for bespoke solutions. This integration depth enables sophisticated website visitor tracking capabilities that accelerate time to value.

Why Businesses Choose OpenSend Over Retention.com

For a detailed OpenSend vs Retention comparison, the advantages are clear:

• Broader market applicability: Serves both B2C and B2B effectively
• Superior ROI metrics: 4X-140X documented returns vs 3-6X average
• Industry recognition: 2025 TrustRadius Buyer's Choice Award winner
• Transparent pricing: No hidden fees or unexpected plan upgrades
• Better data quality: Advanced filtering and verification processes

2. ZoomInfo WebSights - Best for Enterprise

ZoomInfo WebSights offers person-level identification through their massive database of 600M+ contacts. Starting at $14,995 per year, the ZoomInfo Copilot Pro platform provides comprehensive data solutions, but it is not specifically tied to the WebSights add-on, which is included within the full platform package. The platform excels at providing direct contact information, including email addresses and phone numbers, making it ideal for large enterprises with complex sales cycles and $100M+ in revenue. It requires a long-term contract and substantial resources.

• Pros: Person-level identification capability, largest B2B database, comprehensive contact enrichment. 
• Cons: Expensive credit-based pricing, complex implementation, requires annual commitment 
• Best for: Fortune 500 companies with dedicated sales operations teams

3. Lead Forensics - Best for Volume

Lead Forensics claims the world’s largest B2B IP database with over 1.4 billion addresses, serving over 60,000 customers globally. Pricing starts at $6,000 per year, with custom quotes required for higher tiers. While the platform offers strong contact data provision and unlimited users, it faces criticism for expensive pricing, an outdated interface, and rigid contract terms.

• Pros: Extensive IP database, unlimited users, global coverage 
• Cons: Expensive pricing, outdated UI, inflexible contracts 
• Best for: Mid-to-large enterprises prioritizing lead volume over quality

4. Leadfeeder (Dealfront) - Best for Europe

Starting at €99 per month when billed annually, Leadfeeder offers strong European market coverage, identifying companies from various regions, including the EU and the US. The platform, now part of Dealfront following its merger with Echobot, provides robust CRM integrations and is fully GDPR-compliant, making it suitable for businesses operating within the EU. However, pricing has increased since the merger, and the number of seats per account may be limited, depending on the plan.

• Pros: European market strength, GDPR compliance, mature features 
• Cons: Higher pricing post-merger, limited US coverage, seat restrictions 
• Best for: European companies or US businesses targeting EU markets

5. Clearbit Reveal - Best Data Quality

Now owned by HubSpot, Clearbit Reveal provides high-quality data from over 250 sources, achieving an approximately 50% match rate for identified companies. Pricing starts at $45 per month for basic plans and can scale up to $20,000+ annually for larger plans. It excels at data enrichment but may be overpriced for pure visitor identification needs. The HubSpot integration makes it particularly powerful for existing HubSpot users.

• Pros: Exceptional data quality, HubSpot ecosystem, high match rates 
• Cons: Expensive for features, limited standalone value 
• Best for: HubSpot users needing premium data enrichment

6. Albacross (Demandbase) - Best Automation

Starting at €79 per month, Albacross offers scalable pricing with unlimited website visitor identification across all plans, subject to a Fair Use Policy. The platform provides end-to-end automation from identification to outreach, featuring AI-powered personalization for email and LinkedIn sequences. Albacross boasts a 1.7× higher identification rate in Europe compared to most intent data platforms. While its European coverage is robust, global coverage outside EU markets is limited. The platform ensures GDPR compliance and integrates with CRM systems like HubSpot and Pipedrive.

• Pros: Affordable pricing, full automation suite, strong EU performance 
• Cons: Limited global coverage, newer platform 
• Best for: SMBs wanting automated lead generation workflows

7. LeadLander - Best Support

At $89/month, LeadLander leverages 16 years of experience with AI-powered technology accessing 265+ million contacts. Specializing in North American markets with unlimited users and dedicated support, it offers higher pricing than basic alternatives but delivers consistent performance and exceptional customer service.

• Pros: Dedicated support, unlimited users, proven track record 
• Cons: Higher SMB pricing, limited international coverage 
• Best for: Companies valuing support and North American focus

8. Visitor Queue - Most Affordable

Visitor Queue offers the most affordable entry at $39/month with a permanent free tier (15 leads monthly). While providing unlimited users and websites with easy setup, it achieves lower identification rates (25-30%) with a smaller database than competitors. This makes it ideal for startups testing anonymous visitor tracking before committing to premium solutions.

• Pros: Lowest pricing, free tier available, easy setup 
• Cons: Lower match rates, basic features, smaller database 
• Best for: Startups and small businesses on tight budgets

9. Snitcher - Best Transparency

Snitcher provides transparent tiered pricing starting at €49 per month with all features included and unlimited users. It offers real-time identification with strong data accuracy but has limited automation features compared to full-stack solutions. The platform excels in simplicity and straightforward pricing with no hidden costs.

• Pros: Transparent pricing, all features included, real-time alerts 
• Cons: Limited automation, smaller feature set 
• Best for: Companies wanting simple, no-surprises visitor identification

Making the Right Choice

According to Harvard Business Review, traditional B2B sales and marketing approaches are becoming obsolete as buyers complete 70% of their journey before engaging sales. With the visitor identification market projected to reach $9.99 billion by 2032, choosing the right solution is critical for capturing revenue from anonymous traffic.

For most businesses, OpenSend offers the optimal combination of proven ROI, transparent pricing, and comprehensive features. Its ability to identify B2B visitors while maintaining compliance with evolving privacy regulations makes it the smart choice for growth-focused companies. The platform's recognition through industry awards and documented customer success stories provide confidence in its capabilities.

Frequently Asked Questions

How accurate are visitor identification tools?

Most platforms achieve 25-35% identification rates for anonymous visitors, though actual accuracy for matching to correct companies ranges from 85-95%. Enterprise solutions like ZoomInfo may reach higher rates, while SMB tools typically deliver 20-30%. OpenSend consistently achieves 25-35% identification with high accuracy through its proprietary identity graph.

Are these tools GDPR and CCPA compliant?

Reputable visitor identification platforms maintain compliance through various methods including IP-based identification (not personal data under GDPR), legitimate interest basis, and proper data handling procedures. OpenSend and most listed alternatives maintain full compliance with GDPR, CCPA, and emerging state privacy laws. Always verify specific compliance certifications before purchasing.

What's the difference between company and person-level identification?

Company-level identification reveals the business visiting your site (e.g., "Microsoft"), while person-level identification provides individual contact details (name, email, title). Most tools offer company-level identification, with only premium solutions like ZoomInfo WebSights providing person-level data. OpenSend focuses on quality company-level identification with optional enrichment.

How do these tools differ from Google Analytics?

Traditional analytics show aggregate traffic data (page views, sources, behavior) without identifying specific visitors. Visitor identification tools reveal actual companies and contacts behind anonymous traffic, enabling direct sales and marketing outreach. As noted in MarTech's analysis, this capability transforms passive analytics into actionable revenue opportunities.

What ROI should I expect?

ROI varies significantly based on your sales process, average deal size, and follow-up effectiveness. Industry studies show average returns of 3-6X, but OpenSend customers regularly achieve 12X-140X ROI through optimized implementation. Companies using intent data effectively see 32% higher revenue on average.

How long does implementation take?

Basic setup typically takes 1-3 hours for simple JavaScript installation and CRM connection. Full implementation including team training, workflow optimization, and custom integrations may require 1-2 weeks. OpenSend offers guided onboarding to accelerate time-to-value, with most customers seeing results within the first week.