Arctic Cool achieves 6x ROI with Opensend, converting anonymous traffic into customers
With AMB and Opensend, Arctic Cool transformed previously unknown visitors into high-value customers, driving exceptional ROI through better identity data and smarter lifecycle targeting.
The challenge
Artic Cool's team had strong paid traffic but struggled to connect it to owned channels.
They wanted to improve email performance and reduce wasted ad spend, but with so many visitors remaining unknown, traditional list-growth tactics weren’t enough.
AMB’s challenge was to help Arctic Cool identify more shoppers and attribute conversions accurately, especially during peak seasonal campaigns.
The strategy
AMB implemented Opensend Connect to capture anonymous visitor identities from Arctic Cool’s website and pass them into Klaviyo for segmentation and automated follow-ups.
This real-time visibility helped the team nurture prospects who were already showing purchase intent, resulting in higher engagement and stronger returns.
How Opensend helped
By layering Opensend’s identity resolution on top of their existing email strategy, Arctic Cool could target specific shopper cohorts, such as cart abandoners and high-intent browsers, without relying solely on pixels or third-party data.
The results
3 months
$97K
Placed Order Value over 3 months
60x ROI
on Opensend-driven campaigns
70%
average open rate across targeted segments
$1.6K
month average spend delivering outsized value
The results show that identity data doesn’t just enhance ad performance, it transforms how lifecycle marketers maximize every visit.
"Opensend helped us capture traffic that would’ve otherwise vanished. Turning those insights into high-ROI email flows was a game-changer."
AMB Performance Team
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