Case Studies

How Brandco drove 5.39X ROI for Larroude by reactivating 28,745 dormant contacts

With a high-AOV product and a stale list of dormant contacts, Larroude needed a smarter way to re-engage cold subscribers. Brandco used Opensend’s Revive to turn dormant data into real revenue, fast.

The challenge

After years of scaling its audience, Larroude had built a large CRM, but like most brands, a growing share of that list had gone dark.

Traditional reactivation campaigns had limited reach, and paid channels were too expensive to keep re-engaging the same customers.

The retention team at Brandco needed a way to revive high-value segments without hurting deliverability or overcomplicating lifecycle strategy.

The strategy

Brandco launched Opensend’s Revive across Larroude’s list, specifically targeting a segment of 28,745 inactive email contacts.

The campaign ran silently in the background, identifying only contacts showing real signs of renewed intent. No guessing, no extra effort.

They then activated new Klaviyo flows for those resolved profiles, using proven content and cadence already working in Larroude’s lifecycle.

The result was a seamless lifecycle engine, activated without disrupting existing workflows.

How Opensend helped

With Revive, Opensend enabled Brandco to:

Re-identify and reactivate previously unreachable email contacts

Sync resolved profiles directly to Klaviyo, ready for lifecycle

Avoid sending to cold/inactive users unless intent was detected

Deliver results without burdening internal dev or marketing teams

Setup took minutes. Results showed up within days.

The results

28,745

dormant contacts targeted via Revive

76.1%

unique open rate from revived segment

$272

average order value

5.4xROI

return on investment

No risk to deliverability or sender reputation.

The takeaway

Cold email lists don’t have to stay cold. With Opensend’s Revive, Brandco turned a stagnant segment into a high-return growth lever, without needing a new tool, workflow, or creative strategy. When your CRM starts decaying, Revive brings the value back to life.

“Using Revive, we were able to bring back thousands of previously inactive customers that we had no way to reach before. The engagement was impressive, and the return made it well worth the effort. The whole process was fast, easy, and effective”

Neil Popkin

Partner at Brandco

Ready to give it a try?

Turn cold contacts into real revenue, fast.

See how Opensend Revive helps brands like Larroude convert inactive lists into 5.39x ROI, without new tools or extra work.

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55.49%

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Steve Morales

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Revive

How Brandco drove 5.39X ROI for Larroude by reactivating 28,745 dormant contacts

The challenge

The strategy

How Opensend helped

The results

28,745

76.1%

$272

5.4xROI

The takeaway

Turn cold contacts into real revenue, fast.

Trusted by 1000+ brands

21.8K

5X ROI

391K

65%

Andrew Winter

73,737

55.49%

24.53%

12X ROI

Adam Hutton

93,000

$355k

64%

19X ROI

Kurt Oriol

55,211

8.86%

23.8X ROI

John Hylandaria

35%

4.3X

29,268

Rob Varon

96,988

4.1X ROI

45%

$106,286

Evan Johansen

37,621

48X ROI

$114,921

60.78%

Steve Morales

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Company

Documentation

Partner

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