How Denver Modern turned anonymous site traffic into $315K in 30 days
How a high-AOV DTC furniture brand turned anonymous site traffic into $315K in 30 days
The challenge
Denver Modern Denver Modern had been down this road before. A previous identity resolution provider - one of Opensend's better-known competitors - had damaged their email deliverability so badly it nearly shut the channel down entirely. Makenna, their Director of Marketing, agreed to trial Opensend's Connect and Reconnect products, but the bar wasn't just "show us results." It was "don't break what we've spent years building."
The strategy
Given Denver Modern's previous experience with identity resolution technology, the strategy focused on driving incremental revenue without compromising email health. Opensend deployed Connect to identify high-intent anonymous visitors and sync them directly into Denver Modern's existing Klaviyo workflows, allowing the brand to engage shoppers who would have otherwise remained unknown. At the same time, Reconnect was implemented to recognize returning visitors across devices and sessions, ensuring previously interested shoppers could be re-engaged throughout their buying journey.
59.81% open rate with Connect
61.45% open rate with Reconnect
11.26% Blended Click Through Rate
How Opensend helped
The implementation was designed to work within Denver Modern's existing retention ecosystem. By layering identity resolution onto proven email programs, the team was able to expand audience reach, recover lost revenue opportunities, and validate contact quality at scale while closely monitoring deliverability. This approach allowed Denver Modern to measure performance across both promotional and non-promotional periods, proving that the revenue lift was driven by sustained customer engagement rather than short-term sales events.
The results
30 Days
10,771
New identities with Connect
$281,956
Dashboard revenue
$139,511
Directly attributed revenue / Connect
2,496
Visitors detected with Reconnect
$33,985
Directly Attributed revenue / Reconnect
Results held on non-promo weeks. Denver Modern's numbers held up week over week - promo and non-promo alike. With 10,000+ new contacts introduced in a single month, deliverability stayed well within healthy ranges - proof that contact quality was a different story entirely.
Performance was 99th percentile across both products. $26/identity on Connect and $13.62/visitor on Reconnect are benchmarks Opensend rarely sees exceeded.
"*The quality of contacts is the best I’ve ever seen. I’ve used other providers and was hesitant to test Opensend, but the results speak for themselves. The team was incredibly responsive and the whole experience felt white-glove from day one.*"
Makenna Nielsen
Director of Marketing, Email and SMS, Denver Modern
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