Case Studies

Maximizing LTV: How Webtopia and Opensend scaled smarter growth for Jane Win

A look inside how performance media and identity-powered lifecycle marketing drove measurable impact.

The challenge

Jane Win Jewelry had a strong creative presence and loyal audience, but too many site visitors remained unknown—limiting retargeting, segmentation, and downstream revenue.
Despite quality traffic from paid channels, gaps in first-party data made it difficult to drive repeat sales or activate high-intent audiences post-click.

The strategy

Webtopia drove paid traffic and top-of-funnel performance, while Opensend focused on lifecycle recovery and engagement. Together, the teams aligned to:
Drive qualified traffic from Meta and Google
Identify high-intent visitors and resolve unknown users
Trigger re-engagement flows tied to lifecycle behaviors
Extend performance efforts beyond the first click

How Opensend played a role

Using Opensend, Jane Win was able to:
Resolve thousands of unknown users from paid and organic sessions
Activate warm traffic through browse and cart abandonment flows
Enrich contact profiles for future segmentation
Drive stronger ROI on media spend by capturing long-term value
All without disrupting Webtopia’s performance strategy or adding technical complexity to Jane Win’s operations.

The Results

$22K

incremental revenue (first 6 weeks)

4,700+

identities resolved weekly

68%

email open rate

12%

click-through rate (CTR)

The takeaway

When performance media and lifecycle marketing align, brands don’t just win clicks—they win lifetime value. By combining Webtopia’s acquisition expertise with Opensend’s identity platform, Jane Win converted unknown traffic into meaningful revenue.
Opensend has completely transformed how we engage with our Meta ad audiences. By seamlessly scraping and segmenting contact data into our CRM, they’ve enabled highly targeted email and SMS campaigns driving over $100K in additional revenue in just the first 3 months. It’s been a game changer for our customer acquisition and retention strategies.
Ben Dyer
webtopia
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Reach out to Opensend to learn how identity resolution can power your lifecycle marketing strategy.

Trusted by 1000+ brands

“We had a ton of traffic hitting the site, but we were struggling to engage with most of these visitors. We partnered with Opensend...”
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21.8K

New revenue

5X ROI

Based on test vs. control group

391K

New subscribers added in one month

65%

Email open rate, nearly 18% higher

Andrew Winter

Director of AI at True Classic
“We have been very impressed with Opensend’s performance, generating over $85K in placed orders in just 30 days. To confirm...”
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73,737

Identities resolved in 30 days

55.49%

Unique open rate

24.53%

Unique click through rate

12X ROI

Average return on investment

Adam Hutton

Senior Manager, Digital Growth, Benchmade
“The leads we’ve gained with Opensend are of much higher quality than those from other platforms, resulting in better engagement and more orders....."
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93,000

Resolved identities

$355k

Revenue generated

64%

Unique open rate

19X ROI

Average return on investment

Kurt Oriol

Founder, Campo Grande
“We took advantage of Opensend's free trial period and immediately began seeing results, The ability to engage customers who are already interacting....."
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55,211

Resolved identities in 30 days

8.86%

Unique click through rate

23.8X ROI

Overall return on investment

John Hylandaria

Director of E-commerce, Melinda Maria
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35%

Higher click rate
than Retention.com

4.3X

Higher revenue per lead than Retention.com

29,268

Leads identified in 14 days

Rob Varon

Director of Marketing, Jordan Craig
“Opensend has transformed our marketing efforts at Auri Nutrition, delivering a high ROI within 45 days and generating additional sales quickly. The....."
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96,988

Resolved identities

4.1X ROI

Average return on investment

45%

Unique open rate

$106,286

Revenue generated

Evan Johansen

Partner, Auri Nutrition
“We tried other platforms similar to Opensend, but nothing compared to what Opensend had done for our business. Within the first 30 days of using.....”
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37,621

Resolved identities in
30 days

48X ROI

Overall return on investment

$114,921

New revenue
generated in 30 days

60.78%

Average open rate

Steve Morales

Head of Growth,Kut from the Kloth
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