One Million Identities Resolved: How Kut from the Kloth, Brand.co, Opensend, and Orita AI continue to Unlock Incremental Revenue.
When premium apparel brands invest heavily in acquiring traffic, every anonymous visitor represents untapped revenue. Today, we're celebrating an incredible milestone: more than one million shopper identities resolved through Opensend, enhanced by Orita's AI Segmentation to maximize engagement and revenue for cross-sells, repeat purchases, and more. It's a testament to what happens when a great brand, a best-in-class lifecycle marketing agency, AI-powered audience intelligence, and identity resolution technology work together over the long term.
The challenge
Shopping for premium denim isn't always an impulse purchase.
Customers browse multiple fits, compare washes, return to collections, and often take days or weeks before deciding to buy. Like most ecommerce brands, a significant percentage of Kut from the Kloth's highest-intent visitors leave the site anonymously before they can be nurtured through email.
Even after identifying more shoppers, another challenge remained: not every contact was equally likely to engage or convert. The team needed a way to both expand its addressable audience and intelligently prioritize the customers most likely to open, click, and purchase.
Kut from the Kloth and Brand.co wanted to capture more value from the traffic they were already paying to acquire, without increasing acquisition costs or disrupting the lifecycle marketing engine they had already built. The goal wasn't simply to send more emails. It was to identify more high-intent shoppers and ensure every send delivered the greatest possible impact.
The strategy
Kut from the Kloth partnered with Brand.co, Opensend, and Orita to turn anonymous website visitors into high-value customers.
Opensend identifies previously-anonymous shoppers and syncs them directly into Klaviyo, allowing newly identified visitors to automatically enter the lifecycle journeys Brand.co had already built and optimized.
From there, Orita's AI Customer Segments determine which of those newly identified shoppers are most likely to engage and purchase. Rather than relying on static engagement windows or rule-based audiences, Orita analyzes hundreds of behavioral and transactional signals. Their bespoke model for Kut from the Kloth contains over 900 million engagement events; the benefit is that Brand.co can now prioritize the customers most likely to convert, which in turn improves inbox placement, engagement, and revenue from every campaign.
Together, the three platforms allowed Brand.co to extend high-performing browse abandonment, promotional, consideration, and customer lifecycle campaigns to an entirely new audience, while ensuring those campaigns reached the highest-intent shoppers first.
The strategy wasn't about sending more emails. It was about identifying more qualified shoppers and using AI to make every send more effective, and the impact was almost immediate as relfected on Orita's metrics
$33k+ in incremental revenue
13.2x ROI
27% increase in click rate
10% increase in unique clicks
How Opensend helped
Fast results are exciting.
Long-term performance is what creates meaningful business impact.
Since launching Opensend, Kut from the Kloth has now surpassed one million shopper identities resolved, continuously supplying Brand.co's lifecycle marketing programs with new, high-intent shoppers.
With Orita continuously evaluating customer engagement propensity, those newly identified contacts are prioritized based on who is most likely to open, click, and purchase next. That means Brand.co isn't simply reaching a larger audience; they’re consistently reaching a smarter one.
Each newly identified visitor represents another opportunity to build a relationship with a customer who otherwise would have remained anonymous. Over time, those opportunities compound into stronger lifecycle performance, more efficient customer acquisition, higher engagement rates, and incremental revenue generated from traffic the brand was already attracting.
It's a milestone that demonstrates the power of combining identity resolution with AI-driven audience intelligence at scale.
The results
Within the first 30 days
37,621
Identities Resolved
60.78%
Average open rate
$107,000
in placed order value
48x
ROI
Better Together
This achievement reflects what happens when complementary technologies work together.
Kut from the Kloth's commitment to delivering an exceptional customer experience, Brand.co's lifecycle marketing expertise, Opensend's identity resolution platform, and Orita's AI-powered customer segmentation have created a scalable retention engine that continues to generate results month after month.
The payoff continues to compound over time: a wider net of identified shoppers, data-driven targeting daily of who’s ready to engage with the site, creating more opportunities and growing revenue without raising acquisition costs.
Congratulations to the teams at Kut from the Kloth and Brand.co on reaching one million identities resolved.
We're excited to help power the next million.
About Orita AI:
Orita is one of Klaviyo's ~13 global Premier Partners, serving hundreds of brands like AG1, Spanx, Caraway, Faherty, Sun Bum, Dermalogica, and Beyond Yoga. Our AI segments help brands drive profitable growth by sending messages when people actually want to hear from them.
To maximize revenue from every email, SMS or Direct Mail profile, schedule a call with Orita.
"We tried other platforms similar to Opensend, but nothing compared to what Opensend had done for our business. Within the first 30 days of using Opensend, we've generated $107k in revenue with an average 60% open rate and 15% click rate. If you're seeking a game-changing investment to propel your business and lead generation strategy forward, the Opensend - Orita combination comes highly recommended."
Steve Morales
Steve Morales, Head of Growth at Kut from the Kloth
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