How MemoryBoard made $78K from anonymous traffic with Gr0 and Opensend
GR0, a top performance marketing agency, layered Opensend’s real-time identity resolution onto MemoryBoard’s well-established Klaviyo program, resolving 11k high-intent visitors and converting them through existing lifecycle flows.
The challenge
MemoryBoard helps families support loved ones living with dementia, Alzheimer's disease, and memory loss through a simple, connected digital display that delivers reminders, messages, and photos from family members and caregivers.
Because the purchase is deeply personal and emotionally significant, the path to conversion is rarely immediate. Families often spend days or weeks researching care options, comparing products, discussing the decision with relatives, and ensuring they're choosing the right solution for their loved one. During that consideration process, many high-intent visitors leave the site without purchasing, creating missed opportunities to reconnect with prospective customers when they're ready to buy.
The strategy
To strengthen MemoryBoard’s customer retention strategy, GR0 partnered with Opensend to help identify and engage valuable visitors who would otherwise remain anonymous.
Rather than overhauling MemoryBoard’s marketing infrastructure, GR0 integrated Opensend Connect directly into the brand's established Klaviyo ecosystem.
As website visitors interacted with product pages, Opensend identified qualified shoppers and delivered those profiles into Klaviyo in real time. This allowed MemoryBoard to immediately expand the audience entering its existing browser abandonment, product interest, and nurture campaigns.
Because purchasing a personalized product often involves emotional decision-making and longer consideration periods, GR0 focused on creating customer journeys designed to support that process. Messaging emphasized product quality, personalization options, customer stories, gifting occasions, and the lasting value of preserving important memories, rather than relying primarily on promotional offers.
How Opensend helped
Opensend provided GR0 with a significantly larger audience to engage throughout the buying process. By combining Opensend's identity resolution capabilities with GR0's lifecycle marketing expertise, MemoryBoard was able to engage more prospective customers, extend conversations beyond the initial visit, and maximize the return on every visitor arriving at the site.
The results
For MemoryBoard, the value wasn't simply adding another marketing tool. It was gaining access to a larger portion of the traffic already visiting the website and connecting those shoppers to a retention program specifically built around thoughtful, research-driven purchases.
The impact came from combining a proven retention framework with a larger pool of qualified prospects.
MemoryBoard already had effective lifecycle campaigns in place. By introducing thousands of newly identified visitors into those journeys,
The result was stronger engagement across email campaigns, increased participation in nurture sequences, and more opportunities to convert interested shoppers who previously would have left the site without any follow-up.
11k
Identities provided
66%
Open rate
7%
Click though rate
$78k
Placed order value
$32k
Email attributable order value
"*We knew our visitors were genuinely interested; they just needed more time and the right follow-up to make such a meaningful purchase. GR0 and Opensend gave us the ability to reach thousands of shoppers who would have otherwise slipped away. By connecting those visitors to the lifecycle journeys we already had in place, we turned anonymous traffic into real revenue; over $78K in placed orders.*"
Tyler Zanini
Founder and CEO of MemoryBoard
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