Nostra’s Edge ID was already boosting site speed and sending high-quality traffic to ecommerce sites—but too much of that traffic still went unrecognized. Without persistent identity, brands struggled to personalize experiences and drive retention. Nostra’s extended cookie duration and improved recognition laid a powerful foundation—and by pairing it with Opensend’s identity resolution, brands can now convert more unknown visitors into long-term customers, unlocking the full potential of their traffic.
Without identity, brands couldn’t follow up, re-engage, or monetize interest after the visit ended. Money was being left on the table.
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