How Power Planter Turned Anonymous Visitors into $63K in Revenue with Opensend and PostPilot
Learn how ECD Digital used Opensend Connect and PostPilot to identify 21,999 anonymous visitors, engage them across email and direct mail, and generate $63,574 in placed order value, without increasing ad spend.
The Challenge
Power Planter is a well-established, American-made brand with a loyal customer base and growing direct-to-consumer presence. But like many specialty DTC brands in the home and garden category, they faced a familiar problem: strong seasonal traffic that mostly disappeared without a trace.
"High-intent shoppers, from gardeners researching augers to landscapers comparing bundles, were browsing and leaving without submitting an email or completing a purchase. Traditional pop-up and opt-in tactics failed to capture the majority of anonymous traffic during peak planting season. Lifecycle email flows in Klaviyo were limited by audience size because most visitors never entered any flow. Retargeting efforts only reached a small fraction of known users, leaving the majority of site traffic unaddressable."
ECD Digital identified a clear opportunity: turn anonymous traffic into addressable customers and activate them across multiple channels, not just email.
The Solution
ECD Digital brought together Opensend Connect and Post Pilot to build a full-funnel retention engine for Power Planter that reached shoppers where email alone could not. Opensend identified high-intent visitors in real time and synced resolved identities directly into Klaviyo, while PostPilot extended the strategy into behavior-triggered direct mail.
"Opensend Connect matched anonymous browser sessions against Opensend's proprietary identity graph of 200M+ opted-in U.S. consumer profiles. Resolved identities were synced directly into Klaviyo, expanding the audience pool for existing abandon-browse and lifecycle flows. ECD Digital mapped Opensend contacts into Power Planter's core flow architecture so identified visitors received timely, relevant follow-up aligned with browse behavior. PostPilot layered direct mail retargeting on top of Opensend identity data, reaching shoppers through a physical channel that email cannot capture. Behavior-triggered postcards reinforced Power Planter's brand in a tangible, high-attention format after shoppers browsed product pages but did not convert. PostPilot's Klaviyo-native integration let ECD Digital trigger and attribute direct mail campaigns inside the same workflow, with no added technical complexity."
This multi-channel approach ensured Opensend became the engine feeding both digital and physical lifecycle touchpoints, maximizing the value of every visitor Power Planter had already paid to acquire.
Opensend's Role
Opensend Connect gave ECD Digital the identity layer needed to turn Power Planter's anonymous site traffic into addressable contacts. By resolving high-intent visitors in real time and syncing them into Klaviyo, Opensend expanded the audience available for lifecycle email and gave PostPilot the identity data needed to activate direct mail retargeting.
Opensend did not replace Power Planter's existing lifecycle stack. It supplied the missing visitor identity layer that let ECD Digital activate more of the traffic Power Planter had already earned or paid to acquire.
The Results
These results reflect what becomes possible when the right visitors are no longer invisible. By combining Opensend's identity resolution with PostPilot's direct mail reach, ECD Digital gave Power Planter a multi-channel lifecycle engine that consistently converts seasonal intent into measurable revenue.
October 2025 through March 2026
21,999
anonymous visitors identified
$63,574.82
placed order value
254
orders placed by Opensend-identified visitors
8.75x
ROAS on anonymous site visitor retargeting
43.62%
30-day overall open rate
7.21%
30-day overall click rate
- 21,915 contacts received their first email from Opensend-identified flows.
- 6,350 identified visitors viewed a product after being identified, a 29% product engagement rate.
- 314 checkout initiations came from identified contacts.
- 43.62% 30-day overall open rate, well above DTC email benchmarks.
- 7.21% 30-day overall click rate across Opensend-identified segments.
- 1,272 total clicks were driven from identified visitor campaigns.
Direct mail retargeting was powered by PostPilot's identity resolution layer, reaching prospects email cannot capture.
Conclusion
Power Planter's challenge was not a lack of intent; it was a lack of visibility. ECD Digital used Opensend and PostPilot to turn previously anonymous shoppers into addressable audiences, then reached them across both email and direct mail to drive measurable revenue without increasing acquisition spend.
"Opensend gave us the missing layer we needed to turn unknown traffic into an owned audience. By pairing Opensend Connect with PostPilot, we were able to build a coordinated email and direct mail strategy that kept Power Planter in front of high-intent shoppers and drove measurable revenue without increasing acquisition spend."
Zak Cassady-Dorion
Founder and CEO, ECD Digital
Ready to turn anonymous traffic into revenue?
Turn your anonymous traffic into real revenue, starting now.
Identify more high-intent visitors and activate them across the channels that convert.
