How Pura Vida Achieved 6x ROI and $28K in Revenue with Opensend
With help from agency partner Roswell, Pura Vida used Opensend Connect and Reconnect to identify unknown visitors, build first-party audiences, and re-engage them through personalized email campaigns that turned browsers into repeat buyers.
The challenge
Pura Vida's team was seeing high traffic but limited visibility into who was actually visiting their site.
Even with a robust email program in place, a large portion of shoppers remained unknown, meaning opportunities for re-engagement were lost after a single visit.
Roswell's goal was to make more of that traffic addressable and drive incremental revenue from existing channels without increasing ad spend.
The solution
Using Opensend Connect, Roswell enabled Pura Vida to identify unknown visitors in real time and sync them directly to Klaviyo for retargeting.
Then, with Opensend Reconnect, they automated ongoing re-engagement of lapsed shoppers, continuously refreshing audience data and triggering personalized win-back flows.
This always-on identity loop helped Pura Vida recognize more visitors, personalize content faster, and unlock hidden revenue within their owned channels.
The results
These results proved that by combining Connect and Reconnect, Pura Vida could capture more value from existing site traffic and boost lifecycle performance, without spending a dollar more on ads.
6x ROI
from Opensend Connect campaigns
4.7x ROI
from Reconnect win-back campaigns
$28K
Placed Order Value over 3 months
65%+
average open rates across flows
""Opensend turned anonymous traffic into known customers. We could finally retarget and personalize for shoppers who would've otherwise disappeared.""
Roswell Agency Team
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