Case Studies

Pura Vida drives 6X ROI and $28K in placed order value with Opensend

With help from agency partner Roswell, Pura Vida used Opensend Connect and Reconnect to identify unknown visitors, build first-party audiences, and re-engage them through personalized email campaigns that turned browsers into repeat buyers.

The challenge

Pura Vida’s team was seeing high traffic but limited visibility into who was actually visiting their site.

Even with a robust email program in place, a large portion of shoppers remained unknown, meaning opportunities for re-engagement were lost after a single visit.

Roswell’s goal was to make more of that traffic addressable and drive incremental revenue from existing channels without increasing ad spend.

The solution

Using Opensend Connect, Roswell enabled Pura Vida to identify unknown visitors in real time and sync them directly to Klaviyo for retargeting.

Then, with Opensend Reconnect, they automated ongoing re-engagement of lapsed shoppers, continuously refreshing audience data and triggering personalized win-back flows.

This always-on identity loop helped Pura Vida recognize more visitors, personalize content faster, and unlock hidden revenue within their owned channels.

The results

These results proved that by combining Connect and Reconnect, Pura Vida could capture more value from existing site traffic and boost lifecycle performance, without spending a dollar more on ads.

6x ROI

from Opensend Connect campaigns

4.7x ROI

from Reconnect win-back campaigns

$28K

Placed Order Value over 3 months

65%+

average open rates across flows

“Opensend turned anonymous traffic into known customers. We could finally retarget and personalize for shoppers who would’ve otherwise disappeared.”

Roswell Agency Team

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See how much hidden revenue you could unlock.

Trusted by 1000+ brands

“We had a ton of traffic hitting the site, but we were struggling to engage with most of these visitors. We partnered with Opensend...”

21.8K

New revenue

5X ROI

Based on test vs. control group

391K

New subscribers added in one month

65%

Email open rate, nearly 18% higher

Andrew Winter

Director of AI at True Classic

“We have been very impressed with Opensend’s performance, generating over $85K in placed orders in just 30 days. To confirm...”

73,737

Identities resolved in 30 days

55.49%

Unique open rate

24.53%

Unique click through rate

12X ROI

Average return on investment

Adam Hutton

Senior Manager, Digital Growth, Benchmade

“The leads we’ve gained with Opensend are of much higher quality than those from other platforms, resulting in better engagement and more orders....."

93,000

Resolved identities

$355k

Revenue generated

64%

Unique open rate

19X ROI

Average return on investment

Kurt Oriol

Founder, Campo Grande

“We took advantage of Opensend's free trial period and immediately began seeing results, The ability to engage customers who are already interacting....."

55,211

Resolved identities in 30 days

8.86%

Unique click through rate

23.8X ROI

Overall return on investment

John Hylandaria

Director of E-commerce, Melinda Maria

“When I started at Jordan Craig, Opensend was one of the first vendors I contacted. At my previous company, they were a key part of the company's....."

35%

Higher click rate
than Retention.com

4.3X

Higher revenue per lead than Retention.com

29,268

Leads identified in 14 days

Rob Varon

Director of Marketing, Jordan Craig

“Opensend has transformed our marketing efforts at Auri Nutrition, delivering a high ROI within 45 days and generating additional sales quickly. The....."

96,988

Resolved identities

4.1X ROI

Average return on investment

45%

Unique open rate

$106,286

Revenue generated

Evan Johansen

Partner, Auri Nutrition

“We tried other platforms similar to Opensend, but nothing compared to what Opensend had done for our business. Within the first 30 days of using.....”

37,621

Resolved identities in
30 days

48X ROI

Overall return on investment

$114,921

New revenue
generated in 30 days

60.78%

Average open rate

Steve Morales

Head of Growth,Kut from the Kloth

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Connect

Reconnect

Revive

Personas

Pura Vida drives 6X ROI and $28K in placed order value with Opensend

The challenge

The solution

The results

6x ROI

4.7x ROI

$28K

65%+

See how much hidden revenue you could unlock.

Trusted by 1000+ brands

21.8K

5X ROI

391K

65%

Andrew Winter

73,737

55.49%

24.53%

12X ROI

Adam Hutton

93,000

$355k

64%

19X ROI

Kurt Oriol

55,211

8.86%

23.8X ROI

John Hylandaria

35%

4.3X

29,268

Rob Varon

96,988

4.1X ROI

45%

$106,286

Evan Johansen

37,621

48X ROI

$114,921

60.78%

Steve Morales

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Company

Documentation

Partner

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