Leadinfo Alternatives For Identifying Anonymous Website Visitors

With 97-98% of website visitors leaving without revealing their identity, businesses lose significant revenue opportunities daily. While Leadinfo serves European B2B companies well with company-level identification, its lack of individual email capture and limited US coverage have organizations seeking alternatives that deliver actionable contact data and direct retargeting capabilities.

Key Takeaways

• Opensend Connect leads with 25-35% individual-level identification rates and clients achieving 4-20x ROI within 30-90 days
• The visitor identification market is projected to reach nearly $10 billion by 2032, growing at a CAGR of 12.4%
• Opensend's 180M shopper database tracks 7B+ daily events for superior match rates
• Company-level tools like Leadinfo require manual sales outreach, while Opensend enables direct email retargeting with reported 50–65% open rates in published case examples
• Transparent pricing from $500/month with month-to-month flexibility eliminates long-term contract risks

1. Opensend - Individual-Level Identification With Proven E-commerce ROI

Opensend transforms anonymous website visitors into actionable leads through proprietary identity resolution technology that captures individual email addresses—not just company names. The platform achieves 25-35% identification rates, with match rates reaching up to 73% for US shoppers.

Unlike Leadinfo's company-level approach, Opensend's deep-pixel tracking identifies the actual person browsing your site and delivers their email address directly to your marketing stack. This fundamental difference enables immediate retargeting without waiting for manual sales follow-up.

Unmatched Data Infrastructure

Opensend's identification power stems from its massive proprietary network:

• 180M US shopper profiles built from opt-in consumer data
• 7B+ daily events tracked across 100,000+ US-based sites
• Cookie-less tracking technology that maintains accuracy as third-party cookies phase out
• End-to-end encryption protecting all processed data

The platform's identity resolution technology works by matching hashed visitor data against its proprietary database of consented consumer profiles. When a match occurs, Opensend pushes the contact information to your CRM or email platform in real-time—often within minutes of the site visit.

Documented Revenue Impact

Opensend clients consistently report exceptional returns that justify the investment:

• Benchmade generated $85,000 in placed orders within 30 days, achieving 12x ROI
• iRESTORE captured $98,000+ in their first month with 6.4x overall ROI
• Email campaigns from identified visitors achieve 50-65% open rates, compared to typical B2B rates of 15%
• Average click-through rates reach 4.88-15.21% on retargeting campaigns

These results stem from identifying high-intent visitors who have already demonstrated interest by browsing your site. Unlike cold outreach based on company identification, Opensend delivers warm leads primed for conversion.

Complete Product Suite for Full-Funnel Coverage

Opensend extends beyond basic identification with specialized tools for every stage of the customer journey:

Opensend Connect captures high-intent visitors in real-time and syncs them with your marketing tools. The platform integrates directly with Shopify, Klaviyo, WooCommerce, Attentive, Iterable, and Omnisend for seamless workflow automation.

Opensend Reconnect unifies fragmented consumer identities across devices using the proprietary identity graph. This enables recognition of returning visitors regardless of which device they use, activating more abandonment flows and strengthening personalized marketing.

Opensend Revive replaces bounced emails with active addresses for the same users. This automated process prevents churn by restoring lost connections and maintaining deliverability as contacts change email addresses.

Opensend Personas provides AI-powered segmentation based on real purchase and behavioral data. The platform builds ad-ready customer cohorts that integrate with Klaviyo, Google Ads, and Meta for smarter targeting.

Transparent, Flexible Pricing

Opensend's pricing structure eliminates the guesswork common with enterprise visitor identification tools:

Tier 1

• Monthly cost: $500
• Identities included: 2,000+
• Cost per identity: $0.25

Tier 2

• Monthly cost: $1,000
• Identities included: 4,300+
• Cost per identity: $0.23

Tier 3

• Monthly cost: $2,000
• Identities included: 9,500+
• Cost per identity: $0.21

Enterprise

• Monthly cost: Custom
• Identities included: Custom
• Cost per identity: Custom

All plans include:

• Month-to-month flexibility with no long-term contracts
• Credits that roll over if unused
• Unlimited users on every tier
• $1 trial for 2 weeks of full access

2. Visitor Queue - Budget Entry Point for Company Identification

Visitor Queue provides basic company-level identification starting at approximately $39/month for 100 companies identified. This positions it as an accessible entry point for small businesses testing visitor identification concepts.

Key Features:

• Unlimited users and websites on all plans
• 14-day free trial with no long-term contract requirements
• Basic company contact information and firmographic data
• Integration with major CRM platforms
• Email alerts for high-priority company visits

Limitations:

• Company-level only - identifies organizations, not individual visitors
• No direct email capture for retargeting campaigns
• Requires manual research to find decision-makers
• Limited data enrichment compared to enterprise solutions

Pricing:

• Starter: Approximately $39/month (100 companies)
• Growth: Approximately $99/month (500 companies)
• Pro: Approximately $199/month (1,500 companies)

However, the Visitor Queue only identifies companies—not individuals. This means you receive company names and general contact information, but no specific email addresses for direct outreach. Conversion requires manual research to identify and contact decision-makers at each identified company.

For e-commerce and DTC brands needing individual customer identification, Visitor Queue's company-level approach provides limited value compared to Opensend's direct email capture.

3. Clearbit (Breeze Intelligence) - Enterprise Data Enrichment

Now part of HubSpot following their acquisition, Clearbit Reveal offers company-level identification with extensive data enrichment. The platform provides 100+ data attributes per identified visitor, including firmographic, technographic, and demographic intelligence.

Key Features:

• 94% email deliverability accuracy for existing contacts
• 250+ data sources covering 50+ million companies globally
• Real-time data enrichment for CRM records
• Advanced technographic insights (technology stack information)
• Seamless integration with HubSpot ecosystem

Strengths:

• Exceptional data accuracy and enrichment depth
• Best-in-class for B2B sales intelligence
• Automatic data updates and maintenance
• Strong API for custom implementations

Limitations:

• Company-level identification only
• Complex credit-based pricing model
• Primarily valuable within HubSpot ecosystem
• Higher cost barrier than standalone solutions

Pricing:

• Credit-based system through HubSpot Breeze Intelligence
• Costs scale based on enrichment volume
• Pricing details available through HubSpot sales team

Clearbit's strength lies in enrichment accuracy when working with existing contact records, powered by comprehensive data sources. However, like Leadinfo, Clearbit focuses on company identification rather than individual visitor emails, limiting its value for direct-to-consumer marketing where individual customer relationships drive revenue.

4. Dealfront (Leadfeeder) - European Market Specialization

Dealfront, formed from the merger of Leadfeeder and Echobot, dominates European B2B visitor identification with GDPR-compliant tracking. The platform's ISO 27001 and ISO 27701 certifications provide enterprise compliance assurance.

Key Features:

• GDPR-compliant visitor tracking with full data protection
• Free tier: 100 companies monthly with 7-day data retention
• Advanced filtering to identify high-value prospects
• Integration with Salesforce, HubSpot, Pipedrive, and LinkedIn Sales Navigator
• Behavior tracking showing page views and visit patterns

Pricing:

• Free: Up to 100 companies/month (7-day retention)
• Premium: Estimated €99/month for up to 50 companies (unlimited storage)
• Enterprise: Custom pricing for higher volumes

Strengths:

• Superior European market coverage
• Enterprise-grade compliance certifications
• Strong integration ecosystem
• Detailed behavioral analytics

Limitations:

• Company-level identification only
• Lower identification rates outside Europe
• No individual email capture
• Requires manual sales follow-up

A free tier identifies up to 100 companies monthly with 7-day data retention. Paid plans start at estimated €99/month for tracking up to 50 companies, with unlimited data storage included.

Dealfront's European focus makes it the superior choice for companies primarily serving EU markets where GDPR compliance is mandatory. However, its company-level identification shares the same limitation as Leadinfo—no individual email capture for direct retargeting.

5. 6sense - AI-Powered Intent Platform for Enterprise ABM

6sense provides account-based marketing capabilities with predictive analytics identifying in-market buyers. The platform claims 454% ROI over 3 years based on Forrester validation.

Key Features:

• AI-powered predictive analytics for account prioritization
• Multi-source intent data aggregation
• Account engagement scoring and buying stage identification
• Advertising orchestration across multiple channels
• Integration with major CRM and marketing automation platforms

Strengths:

• Industry-leading predictive accuracy
• Comprehensive account intelligence
• Multi-channel campaign orchestration
• Validated ROI through third-party research

Ideal For:

• Enterprise B2B organizations with complex sales cycles
• Companies with established ABM programs
• Teams with dedicated revenue operations resources
• Organizations selling to multiple stakeholders

Limitations:

• Enterprise-only pricing (significant budget required)
• Complex implementation requiring dedicated resources
• Not suitable for individual visitor identification
• Focused on B2B account-based strategies, not DTC

Intent data from 6sense helps prioritize accounts showing buying signals, enabling sales teams to focus efforts on high-probability opportunities. The platform integrates with major CRM and marketing automation systems.

However, 6sense targets enterprise organizations with complex sales cycles and significant budgets. Pricing reflects this positioning, making it impractical for mid-market companies or e-commerce brands seeking individual customer identification.

6. Lead Forensics - Legacy B2B Database

Lead Forensics offers B2B visitor identification with a database of 1.4 billion IP records and claims 60,000+ customers globally.

Key Features:

• Extensive global IP database
• Real-time visitor alerts
• CRM integration capabilities
• Multi-user dashboard access
• Historical visitor data retention

Documented Concerns:

• Opaque pricing ranging from estimated $500-2,000+ monthly
• Long-term contracts typically spanning 12-36 months
• Some reviewers cite sales-process and contract-friction concerns on review platforms (experiences vary).
• Difficult cancellation processes reported by users

Implementation:

• Implementation time can range from quick pixel setup to longer rollout depending on security reviews, integrations, and internal processes.
• Requires technical resources for integration
• Training period needed for team adoption

Limitations:

• Company-level identification only
• No individual email capture
• Contract inflexibility
• Pricing transparency issues

Despite this scale, user reviews on G2 consistently cite concerns about pricing opacity, long-term contracts, aggressive sales tactics, and difficult cancellation processes.

For companies valuing transparency and flexibility, these limitations outweigh the database size advantage.

How Opensend Addresses Leadinfo's Core Limitations

Leadinfo is often cited as strong in EU coverage; exact identification rates vary by traffic, region, and industry. In EU markets, making it effective for European B2B organizations. However, several fundamental limitations drive companies to seek alternatives:

Company-Level vs. Individual Identification

Leadinfo identifies the company visiting your website but not the specific person browsing. This requires additional steps to find decision-makers, craft personalized outreach, and initiate contact—all manual processes that delay conversion.

Opensend identifies the actual individual and delivers their email address, enabling immediate automated retargeting through your existing email marketing platform. This fundamental capability difference transforms visitor identification from a research tool into a lead generation engine.

Geographic Coverage Gaps

Leadinfo achieves 40% identification rates in European markets but only 20% in the US. For American e-commerce brands and DTC companies, this limitation significantly reduces value.

Opensend's 73% match rate for US shoppers provides superior coverage for North American markets. The platform's 180M shopper database focuses specifically on consumer profiles rather than business entities.

Direct Retargeting Capabilities

Leadinfo requires manual sales follow-up after identification. Sales teams must research contacts, find decision-makers, and conduct cold outreach based on the company information provided.

Opensend pushes identified contacts directly to email marketing platforms like Klaviyo, enabling automated triggered emails and drip campaigns. This automation delivers higher conversion rates while reducing manual workload.

E-commerce Integration Depth

Leadinfo's integrations serve B2B sales workflows with CRM connections. E-commerce platforms and marketing automation tools receive limited support.

Opensend's native integrations with Shopify and Klaviyo enable revenue attribution tracking, cart abandonment campaigns, and product-specific retargeting—capabilities essential for online retail success.

Choosing the Right Leadinfo Alternative

For US E-commerce and DTC Brands

Opensend delivers maximum value for consumer-focused businesses needing individual customer identification. The combination of high match rates, direct email capture, and e-commerce platform integration creates immediate revenue opportunities.

The platform's proven ROI—4-20x typical returns—justifies the investment for brands with meaningful website traffic seeking conversion optimization.

For European B2B Companies

Organizations primarily serving European markets may find Leadinfo or Dealfront better suited to their geographic focus and GDPR compliance requirements. These platforms optimize for EU data coverage rather than US consumer identification.

For Budget-Conscious Testing

Visitor Queue's estimated $39/month entry point enables initial experimentation with visitor identification concepts. However, company-level data limits actionability compared to Opensend's individual identification.

For Enterprise ABM Programs

Large organizations with complex B2B sales cycles and significant budgets may benefit from 6sense's predictive capabilities or Clearbit's deep enrichment data. These platforms target different use cases than individual visitor identification.

Implementation and Getting Started

Opensend's implementation requires minimal technical effort:

1. Install the JavaScript pixel on your website (5-minute setup)
2. Connect your marketing platforms via native integrations
3. Configure audience targeting based on your ideal customer profile
4. Activate automated campaigns through your email or advertising platforms

The platform begins identifying visitors immediately after pixel installation, with leads flowing to connected systems within minutes of capture.

Opensend offers a $1 trial for 2 weeks of full access, enabling comprehensive testing before commitment. This risk-free approach lets you validate identification rates and conversion potential with your actual traffic.

For first-party data ownership, Opensend provides complete control over identified contacts. Unlike rented data solutions, your captured leads remain yours permanently—a critical consideration as privacy regulations evolve.

Ready to convert your anonymous visitors into customers? Start your trial and experience individual-level identification with proven ROI.

Frequently Asked Questions

What makes Opensend different from Leadinfo for visitor identification?

Opensend identifies individual visitors by name and email address, enabling direct retargeting without manual outreach. Leadinfo provides company-level identification only, requiring additional research and cold outreach to convert leads. For US e-commerce brands, Opensend's 73% match rate significantly outperforms Leadinfo's 20% US coverage.

How does Opensend ensure data privacy and compliance with regulations like CCPA?

Opensend states it supports compliance efforts for laws like CAN-SPAM and CCPA; exact obligations depend on how your business implements consent, disclosures, and messaging (consider legal review). with sites whose registered users consent to partner marketing. All data processing uses end-to-end encryption and sophisticated security protocols. The platform's cookie-less tracking technology maintains compliance as privacy regulations evolve.

Can Opensend integrate with my existing marketing automation platform and CRM?

Yes, Opensend offers native integrations with major platforms including Shopify, Klaviyo, WooCommerce, Attentive, Iterable, Omnisend, HubSpot, Salesforce, and more. Identified visitors sync automatically with your existing workflows, enabling immediate campaign activation without manual data transfer.

How does Opensend identify visitors without relying on cookies?

Opensend's proprietary identity graph matches visitor signals against a database of 180M US shoppers who have opted into partner marketing. This cookie-less approach maintains accuracy regardless of browser privacy settings, ad blockers, or third-party cookie deprecation.

Is there a trial available for Opensend's services?

Yes, Opensend offers a $1 trial providing 2 weeks of full platform access. This enables comprehensive testing with your actual website traffic before committing to a monthly plan. Credits roll over if unused, and month-to-month flexibility eliminates long-term contract risk.