Opensend vs Elevar (Getelevar.com)

E-commerce brands searching for marketing technology solutions often encounter both Opensend and Elevar in their research. While these platforms operate in adjacent spaces, they serve fundamentally different purposes. Elevar specializes in conversion tracking and analytics accuracy for Shopify stores, ensuring your data layer captures every transaction correctly. Opensend Connect, on the other hand, focuses on identifying anonymous website visitors and capturing their contact information for multi-channel retargeting. Understanding this distinction helps you determine which solution—or combination of solutions—will drive the most revenue for your e-commerce business.

Key Takeaways

• Opensend identifies 25-35% of anonymous website visitors and captures their emails automatically, enabling brands to reach visitors who never fill out forms
• Opensend's proprietary identity graph spans an estimated 180M US shoppers with match rates up to 73% on US traffic, creating first-party data assets for long-term customer relationships
• E-commerce brands using Opensend report 50-65% email open rates compared to the industry average of around 15-20%, with documented ROI ranging from 4x to 140x
• Opensend pricing starts at $500 USD/month for visitor identification with a $1 USD two-week trial available to test performance
• Both platforms integrate with Shopify and Klaviyo—Opensend adds multi-channel retargeting across email, social, postal, and SMS for comprehensive visitor recovery
• For maximum e-commerce performance, brands can use both: Opensend captures anonymous visitors at the top of funnel while Elevar ensures accurate attribution at the bottom

Understanding Marketing Automation for E-commerce: Opensend's Approach

Marketing automation in e-commerce extends far beyond scheduled emails and abandoned cart sequences. According to Shopify's research, the vast majority of website visitors leave without making a purchase. Traditional marketing automation tools only engage visitors after they provide contact information—missing significant revenue opportunities.

Opensend approaches marketing automation differently by solving the identity resolution challenge first. Rather than waiting for visitors to opt in through forms or checkout, Opensend's technology identifies high-intent shoppers in real time and captures their email addresses automatically. This capability transforms the entire marketing automation equation by expanding your addressable audience.

How Opensend's approach creates new revenue opportunities:

• Captures visitor identities without requiring form submissions
• Enables retargeting campaigns for visitors who would otherwise be anonymous
• Integrates captured contacts directly into existing ESP workflows
• Activates multi-channel campaigns across email, programmatic ads, postal, and SMS
• Processes 7B+ events daily across 100K+ US-based sites

Elevar takes a complementary approach, focusing on tracking accuracy for conversion data. Their server-side tracking ensures conversion data flows correctly to analytics platforms and ad networks, helping brands understand attribution and optimize ad spend.

For e-commerce brands seeking lead generation capabilities, Opensend delivers immediate value by expanding the addressable audience beyond voluntary form submissions.

Opensend's Core: Identity Resolution and Data Ownership

The foundation of Opensend's platform rests on its proprietary identity graph—a database of opt-in consumer profiles built through partnerships with thousands of sites serving millions of registered users who consent to partner marketing.

Key components of Opensend's identity resolution:

• 180M US shoppers in the network with match rates up to 73% for US traffic
• Cookie-less technology that functions independently of browser tracking limitations
• End-to-end encryption protecting all processed data
• Compliance with US data protection laws including CAN-SPAM and CCPA

This infrastructure enables Opensend to identify website visitors who browse anonymously, matching behavioral signals against the identity graph to retrieve email addresses and other contact information. The technology operates in real time, capturing high-intent visitors before they leave your site.

Data ownership represents another critical advantage. When you capture visitor identities through Opensend, you own that first-party data permanently. Unlike rented audiences on ad platforms that disappear when you stop paying, the email addresses and customer profiles you build through Opensend belong to your business—creating sustainable competitive advantage through owned customer relationships in an increasingly privacy-focused landscape.

Capturing and Converting Engaged Visitors with Opensend Connect

Opensend Connect serves as the core product for visitor identification, detecting high-intent site visitors and syncing them with your marketing tools for immediate retargeting.

What Opensend Connect delivers:

• Real-time identification of anonymous website visitors
• Automatic email capture without forms or pop-ups
• Direct integration with email service providers like Klaviyo
• Multi-channel activation including email, social, postal, and SMS
• Lower customer acquisition costs through recovered traffic

The identification process works seamlessly. When a visitor arrives on your site, Opensend's pixel matches their browser signals against the identity graph. For matched visitors showing buying intent—viewing products, adding to cart, spending time on key pages—the system captures their email address and pushes it directly to your ESP.

Boost Retargeting and Optimize Ads

Opensend Connect enhances existing retargeting campaigns by dramatically expanding the audience pool. Instead of retargeting only the small percentage who provided emails, you can now reach visitors who demonstrated interest but left without converting.

Results from Opensend Connect implementations:

• Benchmade generated $85K USD in placed orders in 30 days with 12x ROI confirmed through test/control groups
• iRestore achieved $98K USD in revenue within 30 days
• Kut from the Kloth generated over $100K USD in revenue in the first 30 days with ~60% open rates and strong engagement

Seamless Integrations for Maximum Reach

Connect offers plug-and-play integrations with major e-commerce and email marketing platforms:

• Shopify and WooCommerce for e-commerce
• Klaviyo, Attentive, Iterable, and Omnisend for email
• Facebook/Meta for programmatic advertising
• Direct mail services for postal campaigns

Elevar also integrates with Shopify and Klaviyo for conversion tracking purposes, ensuring accurate event data flows to destinations like Google Analytics 4 and Meta's Conversions API. These capabilities serve different functions—Opensend expands your audience while Elevar tracks attribution.

Re-engaging Shoppers: The Power of Opensend Reconnect

Returning visitors often arrive on different devices—browsing on mobile during commute, researching on tablet at home, and purchasing on desktop at work. Opensend Reconnect unifies these fragmented consumer identities using the proprietary identity graph.

Reconnect capabilities:

• Cross-device identity unification across mobile, tablet, and desktop
• Recognition of returning visitors regardless of device used
• Activation of personalized abandonment flows for multi-device journeys
• First-party data enrichment with behavioral signals from all touchpoints

This cross-device recognition enables more sophisticated personalization. When a visitor abandons their cart on mobile, you can trigger an email that acknowledges their browsing behavior and presents the exact products they viewed—even if they originally discovered your brand on a completely different device.

Why cross-device identity matters for e-commerce:

• Consumers commonly use multiple devices during their purchase journey
• Traditional tracking loses visibility when visitors switch devices
• Abandoned cart sequences fail when they can't connect the dots
• Reconnect fills these gaps with unified customer profiles

For brands experiencing high mobile traffic but lower mobile conversion rates, Reconnect recovers revenue that would otherwise disappear when visitors switch devices.

Reviving Lost Connections: How Opensend Revive Boosts LTV

Email lists naturally decay over time. According to email marketing research, subscribers change jobs, abandon old email addresses, or simply stop engaging. Opensend Revive addresses this challenge by automatically replacing bounced or inactive email addresses with current, active ones for the same customers.

How Revive works:

• Monitors your ESP for bounced and inactive addresses
• Matches outdated emails against the identity graph
• Retrieves updated, active email addresses for the same individuals
• Syncs automatically with your ESP to restore connections

This capability directly impacts customer lifetime value. Instead of losing customers when their email addresses become invalid, you maintain the relationship through their new contact information. The customer journey continues uninterrupted, preserving the value of historical customer acquisition investments.

Smarter Targeting with AI: Introducing Opensend Personas

Opensend Personas applies AI-powered segmentation to build customer cohorts based on real purchase and behavioral data. Rather than relying on basic demographic targeting, Personas creates sophisticated audience segments ready for activation across advertising platforms.

Personas capabilities:

• AI-powered persona cohorts built from actual purchase behavior
• Demographic, lifestyle, and behavioral enrichment
• Seamless integration with Klaviyo, Google Ads, and Meta Ads
• CRM connection for data enrichment
• Real-time audience segmentation for campaign optimization

The process starts with connecting your existing CRM data. Opensend enriches this foundation with signals from the identity graph, then applies AI to identify patterns and build predictive cohorts. These audiences sync directly to your ad platforms for immediate activation.

Use cases for Personas:

• Building lookalike audiences based on highest-LTV customers
• Identifying segments most likely to respond to specific promotions
• Creating exclusion audiences to prevent wasted ad spend
• Testing message variations across behavioral cohorts

For brands seeking smarter conversion optimization through audience intelligence, Personas delivers actionable insights that inform both paid and owned channel strategies.

Opensend's Pricing and Plans: A Scalable Solution

Opensend offers transparent, tiered pricing based on traffic volume and identification needs. The structure scales with your business while providing predictable costs.

Connect Plan Tiers and Benefits

Opensend Connect pricing is designed to grow with your traffic:

• Tier 1: $500 USD/month for 2,000+ identities at $0.25 USD per identity (10-50K monthly visitors)
• Tier 2: $1,000 USD/month for 4,300+ identities at $0.23 USD per identity (50-150K monthly visitors)
• Tier 3: $2,000 USD/month for 9,500+ identities at $0.21 USD per identity (100-300K monthly visitors)
• Enterprise: Custom pricing for 300K+ monthly visitors with volume discounts

Pricing features that maximize value:

• Credits roll over monthly—no wasted budget
• Pay only for net new leads, not duplicates
• Month-to-month contracts without annual lock-in
• $1 USD two-week trial to test performance before commitment

Reconnect for Customer Identification

Opensend Reconnect offers lower per-identity pricing for cross-device recognition:

• Tier 1: $250 USD/month for 2,000+ customers at $0.125 USD per identity (10-50K monthly visitors)
• Tier 2: $500 USD/month for 4,300+ customers at $0.115 USD per identity (50-150K monthly visitors)
• Tier 3: $1,000 USD/month for 9,500+ customers at $0.105 USD per identity (100-300K monthly visitors)

Elevar uses order-based pricing with a free starter tier for up to 100 orders per month, scaling based on monthly order volume rather than visitor identification.

For brands evaluating ROI, Opensend customers report 4x to 140x returns on their investment. Benchmade documented 12x ROI through controlled testing, while other customers have achieved even higher multiples. These returns justify the monthly investment many times over.

Comparing Opensend's Compliance and Security to Industry Standards

Data privacy and compliance have become essential for marketing technology. Opensend addresses these requirements through a carefully constructed compliance framework.

Opensend's Commitment to Data Privacy

Opensend's identity resolution operates within comprehensive compliance standards:

• Legal compliance: Adheres to CAN-SPAM, CCPA, and all applicable US data protection laws
• Consent-based data: Partners with sites whose users consent to partner marketing
• End-to-end encryption: All data processing protected by sophisticated security protocols
• Cookie-less operation: Functions without relying on third-party cookies

The consent model provides the foundation. Opensend's identity graph builds from partnerships with thousands of sites where users opt in to partner marketing. This creates a compliant foundation for visitor identification that respects consumer choices while enabling effective marketing.

Secure Data Handling and Infrastructure

Beyond legal compliance, Opensend implements operational security measures:

• Proprietary technology for data retrieval and matching
• Encrypted transmission and storage
• No bot traffic—only real human visitors
• Scalable infrastructure processing 7B+ events daily

Elevar integrates with consent management platforms like OneTrust and Cookiebot to respect visitor preferences for tracking, using server-side architecture to maintain tracking functionality while respecting privacy choices.

For brands concerned about the privacy implications of visitor identification, Opensend's consent-based model and encryption standards provide assurance that growth aligns with compliance requirements.

Opensend's Integrations: Shopify, Klaviyo, and Beyond

Opensend integrates with core e-commerce infrastructure to activate identified visitors across multiple channels.

Streamlining Your Marketing Stack

Opensend integrations enable multi-channel activation:

• E-commerce: Shopify, WooCommerce (plug-and-play deployment)
• Email: Klaviyo, Attentive, Iterable, Omnisend (direct API connections)
• Advertising: Facebook/Meta, programmatic networks (audience sync)
• Direct mail: Postal campaign services (physical retargeting)
• SMS: Text marketing platforms (mobile engagement)

The Klaviyo integration exemplifies Opensend's approach. Identified visitors flow directly into Klaviyo profiles, triggering existing automation sequences without manual intervention. Your abandoned browse flows, welcome series, and promotional campaigns work with a dramatically expanded audience.

Elevar offers 40+ server-side destinations for conversion data, including Google Analytics 4, Meta CAPI, and subscription app tracking for platforms like ReCharge and Skio.

Enhancing E-commerce Performance

For e-commerce success, the platforms serve complementary roles. Opensend expands what's possible by capturing visitors who would otherwise remain anonymous, while accurate tracking helps optimize ad spend and understand attribution. Brands running sophisticated marketing operations often deploy both approaches for complete visibility from first touch through purchase.

Why Opensend Delivers Marketing Profitability

Opensend has earned recognition as the buyer's choice on TrustRadius, with ratings reflecting consistent customer satisfaction:

• G2: 4.8/5 stars
• Capterra: 4.9/5 stars from 63 reviews
• TrustRadius: 9.6/10 rating
• Trustpilot: 4.8/5 stars

Proven Results and Customer Success

The success stories demonstrate Opensend's impact across e-commerce verticals:

• Benchmade: $85K USD in 30 days, 12x ROI confirmed via test/control
• True Classic: 5.44x ROI documented through partnership with Flowium
• Kut from the Kloth: $114.9K USD revenue in 30 days with 60.78% open rates
• iRestore: $98K USD revenue in 30 days

These results stem from Opensend's unique capabilities in the marketing stack:

• Visitor identification at 25-35% match rates
• First-party data ownership for long-term value
• Multi-channel activation across email, ads, postal, and SMS
• Compliance-first architecture with encrypted, consent-based data

Risk-Free Trial Offers

Opensend offers a $1 USD two-week trial for brands ready to test the platform. This low barrier allows you to measure actual results—identified visitors, email engagement, revenue generated—before committing to a monthly plan.

Unlocking E-commerce Growth with Opensend

The challenge facing modern e-commerce brands isn't just about optimizing what you can already measure—it's about capturing the opportunities hidden in your anonymous traffic. While most visitors leave without identifying themselves, Opensend's proprietary identity graph transforms these anonymous sessions into actionable first-party data assets.

Opensend's comprehensive suite of solutions addresses the entire customer lifecycle. Connect captures visitors at their first interaction, Reconnect maintains engagement across devices, Revive preserves relationships when contact information changes, and Personas optimizes targeting through AI-powered segmentation. This integrated approach delivers consistent results: brands report 50-65% email open rates, 4x to 140x ROI, and significant revenue generation within the first 30 days of implementation.

The platform's strength lies not just in technology, but in its compliance-first architecture. By building on consent-based partnerships spanning 180M US shoppers, Opensend provides visitor identification that respects privacy while delivering business results. The cookie-less infrastructure ensures continued effectiveness as browser restrictions tighten, while end-to-end encryption protects data at every stage.

For e-commerce brands seeking sustainable growth through owned customer relationships, Opensend offers more than a marketing tool—it provides a strategic advantage. The $1 USD two-week trial removes risk from testing, while month-to-month contracts and rollover credits ensure flexible scaling as your business grows.

Ready to identify your anonymous visitors and grow your email list? Explore Opensend's pricing to find the tier that matches your traffic volume.

Frequently Asked Questions

What is the main difference between Opensend and Elevar for e-commerce businesses?

Opensend and Elevar solve different problems in the e-commerce marketing stack. Opensend focuses on visitor identification—capturing emails from anonymous website visitors using a proprietary identity graph spanning 180M US shoppers. The platform enables brands to reach visitors who never fill out forms, expanding the addressable audience by 25-35%. Elevar focuses on conversion tracking accuracy, ensuring that purchases and events are correctly attributed across analytics platforms and ad networks. Many successful e-commerce brands use both platforms together for complete visibility.

How does Opensend ensure data compliance and security?

Opensend maintains compliance through multiple layers of protection. The platform adheres to CAN-SPAM, CCPA, and all applicable US data protection laws. The identity graph builds from partnerships with thousands of sites where users consent to partner marketing—creating a compliant foundation for visitor identification. All data processing uses end-to-end encryption and sophisticated security protocols. The technology operates cookie-less, functioning independently of browser tracking limitations while processing 7B+ events daily across 100K+ sites.

Can Opensend integrate with my existing Shopify store and Klaviyo?

Yes, Opensend offers plug-and-play integrations with Shopify and direct API connections with Klaviyo. Once installed, the Opensend pixel identifies visitors on your Shopify store and automatically pushes their email addresses into Klaviyo profiles. This enables your existing automation sequences—abandoned browse flows, welcome series, promotional campaigns—to engage a dramatically expanded audience. Additional integrations include WooCommerce, Attentive, Iterable, Omnisend, and programmatic advertising platforms.

What kind of return on investment can businesses expect from Opensend?

Documented ROI from Opensend implementations ranges from 4x to 140x, depending on traffic volume, average order value, and email marketing effectiveness. Specific examples include Benchmade achieving 12x ROI confirmed through test/control groups, True Classic reaching 5.44x ROI, and Kut from the Kloth generating $114.9K USD in revenue within 30 days. Email open rates consistently reach 50-65%, significantly above industry averages. The $1 USD two-week trial allows brands to measure actual results before committing to a monthly plan.

What are the pricing tiers for Opensend Connect?

Opensend Connect pricing scales based on traffic volume. Tier 1 costs $500 USD/month for 2,000+ identities serving 10-50K monthly visitors. Tier 2 costs $1,000 USD/month for 4,300+ identities serving 50-150K visitors. Tier 3 costs $2,000 USD/month for 9,500+ identities serving 100-300K visitors. Enterprise pricing is available for higher volumes. Credits roll over monthly, you only pay for net new leads (not duplicates), and contracts are month-to-month. A $1 USD two-week trial is available to test performance before committing.