Paid ads are only as good as the audience behind them.And yet, most ecommerce brands are still building their campaigns on lookalikes, interests, and assumptions, potentially wasting spend on low-fit traffic that was never going to convert.

It’s time for a better way.

Meet Opensend Personas: a new way to turn your existing customer data into high-performing, ad-ready cohorts. Built for scale, optimized in real time, and ready to sync across Meta, Google, and Klaviyo.

What are Personas?

Personas are AI-generated customer cohorts based on real purchase behavior, not vague interests or outdated segments. By analyzing demographic, behavioral, and lifestyle data, Opensend automatically groups your customers into distinct personas with clear intent signals.

No guesswork. No heavy lifting. No dev required.

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Example persona cohorts include:

• Luxury Linda Lifestyle: High AOV, frequent buyer, urban millennial
• Savvy Discount Seeker: Price-conscious, promo-engaged, cart abandoner
• Midwest Modern Mom: Mobile shopper, high repeat rate, kids apparel focus

These aren’t just fun labels. They’re performance-backed segments designed to scale your best customers into your best campaigns.

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Example Persona cohorts

How it works

1. Connect your data

Start with your Klaviyo account to enrich your existing customer records with Opensend’s proprietary identity graph.

2. Get your Personas

Our engine groups your list into 4–13 high-LTV cohorts, each with shared traits and ready-to-deploy targeting.

3. Sync everywhere

Send your cohorts directly to Meta, Google, or Klaviyo in just a click, no extra tools or data mapping needed.

4. Launch smarter campaigns

Every cohort is built to convert, automatically updated, and optimized for ad performance over time.

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Why it works

Traditional lookalikes are built on flimsy interest data and algorithmic guesses. Personas flip the script by using real behavioral signals from real purchases, giving you:

Smarter targeting

Spend less on low-fit traffic

Faster time to action

Cohorts are instantly ad-ready

Seamless setup

Get started in under 5 minutes, no code, no dev

What marketers are saying

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Built with trust and scale in mind

Opensend’s identity graph is backed by:

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Your data is protected, and your customers are respected.

Get started in 5 Minutes

You don’t need an engineering team or six tools stitched together. Just:

1. Connect your Klaviyo account
2. Activate your free analysis
3. Get your AI-generated persona dashboard
4. Sync to your ad platforms

It’s that simple.

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