“We had a ton of traffic hitting the site, but we were struggling to engage with most of these visitors. We partnered with Opensend and Flowium to test out Opensend's Connect service, running a scientific hold-out group experiment - the test group that we engaged with our email flows dramatically outperformed the holdout group, giving us a strong ROI within weeks.”
Director of AI at True Classic
new revenue
more revenue from email
based on test vs. control group
new subscribers added in one month
email open rate, nearly 18% higher
new revenue
more revenue from email
based on test vs. control group
new subscribers added in one month
email open rate, nearly 18% higher